Program Manager (Merchandising)

Job Responsibilities:

• Mining secondary insights and AI tools to address merchant-driven categories and subcategory insights questions
• Developing and executing primary research (both qualitative and quantitative) for category teams
• Plan research agendas in collaboration with business partners
• Familiarity, experience and usage of a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)
• Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need
• Serve as a subject matter expert in consumer research and category strategy

Skills:

• Category and subcategory buyers
• Store brand buyers, explicitly modeled alongside competitive store brands
• Competitive private label buyers where available
• Consistent evaluation of store brands relative to competitors
• Faster, more scalable category insights
• Deeper understanding of store brand choice drivers and tradeoffs at a category level
• This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.

Education/Experience:

• Bachelor's degree
• Familiarity, experience and usage of a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.)