Digital Marketing Officer

Digital Marketing OfficerThe Digital Marketing Officer will support the execution and delivery of IRC's digital marketing and fundraising initiatives by managing day-to-day project workflows, coordinating production, and facilitating cross-functional collaboration across teams, in close partnership with senior team members who define campaign strategy and performance goals.This role serves as a central point of coordination between Online and Offline Acquisition, Retention, Creative Studio, and key stakeholders, ensuring that campaigns, web assets, and digital experiences are delivered on time, on brand, and aligned with performance goals.Key Responsibilities1. Project Management & Production CoordinationManage end-to-end delivery of digital campaigns and web assets (ad copy, creative, video, web imagery, and donation forms)Serve as the primary liaison with Creative Studio, managing request intake, conducting initial review and submission of creative assets, and overseeing QA and approval workflows to ensure high-quality output aligned with performance standards and brand guidelinesMaintain project timelines, workflows, and documentation across multiple concurrent initiativesEnsure all deliverables move efficiently from concept through production, QA, and launchMaintain campaign tracking tools (e.g., ad trackers) to ensure accurate and up-to-date visibility into campaign status, assets, and timelines2. Cross-Team Coordination & Stakeholder ManagementAct as the central intake point for digital production requests across teams, including Acquisition, Retention, and Planned GivingPrioritize and balance competing requests to ensure alignment with organizational goalsFacilitate communication between mass markets, creative, analytics, and technology teamsCoordinate and distribute regular campaign updates, summaries, and key learnings to stakeholders3. Specialized & Cross-Functional Campaign SupportSupport the execution, launch, and optimization of digital campaigns for specialized initiatives and priority projects (e.g., Planned Giving, Peer-to-Peer, lead generation, or pilot campaigns)Monitor and support peer-to-peer platform activity, including tracking new fundraisers and supporting inbound inquiriesPartner with relevant stakeholders to coordinate the development of landing pages, donation forms, and supporting assets, ensuring adherence to digital best practices and Creative Studio workflowsEnsure campaigns and assets align with broader digital strategy, donor journey, and cross-channel initiativesSupport amplification of organic content through paid promotion (e.g., boosting posts) in collaboration with the social media team4. Web & Marketing Technology SupportCoordinate development of web assets, including landing pages, donation forms, and campaign experiencesProject manage CRO (conversion rate optimization) tests across donation forms and web assets, and support the Digital Marketing Senior Officer with discovery on web tools, pilots, and digital featuresImplement and optimize Gift-in-Kind ad campaigns, like Google ads and LinkedIn Grant, partnering with internal stakeholders on how to best utilize the budget and achieve results5. Quality Assurance & Process ImprovementEnsure all assets meet brand, UX, and accessibility standardsValidate tracking, naming conventions, and campaign setup across platformsIdentify opportunities to improve workflows, production efficiency, and cross-team collaborationKey Skills & CompetenciesMinimum 5 years of equivalent experienceStrong project management and organizational skills, with attention to detailExperience coordinating creative production (copy, design, video)Ability to manage multiple stakeholders and competing prioritiesFamiliarity with digital marketing channels and campaign workflowsComfort working with web platforms, CMS tools, and basic technical conceptsStrong communication and problem-solving skillsDesirable:Experience with project management tools (Monday.com, Jira, etc.)Basic understanding of HTML/CSS or web productionExperience in nonprofit or fundraising marketingCompensation: (Pay Rate: $77,600 - $88,889/yr). Ranges are based on various factors including the labor market, job type, internal equity, and budget. Exact offers are calibrated by work location, individual candidate experience and skills relative to the defined job requirements.Equal Opportunity Employer: IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law.Professional Standards: All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.US Benefits: We offer a comprehensive and highly competitive set of benefits. In the US, these include: 10 sick days, 10 US holidays, 20-25 paid time off days depending on role and tenure, medical insurance starting at $163 per month, dental starting at $6.50 per month, and vision starting at $5 per month, FSA for healthcare and commuter costs, a 403b retirement savings plans with immediately vested matching, disability & life insurance, and an Employee Assistance Program which is available to our staff and their families to support counseling and care in times of crisis and mental health struggles.