Strategic Marketing and Business Communications Specialist

Role Description

Eaton’s ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist. We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton’s business units. Responsible for the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton.

This role will own marketing strategy and execution, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross-functional collaboration to drive brand awareness and elevate business impact.

Essential Functions:

• Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services.
• Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts.
• Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery.
• Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.
• Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact.
• Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations.
• Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations.
• Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging.
• Deliver high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success.
• Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field from an accredited institution.
• Minimum of 7 years of strategic marketing, communications, or offer management experience.
• Minimum of 5 years of experience working with software products.
• No relocation is offered for this position. Candidate must reside within the United States to be considered. Active duty military candidates are exempt from this requirement.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position.

Requirements

• MBA in Marketing, Communications, Business, or related field (Preferred).
• Experience with marketing automation tools, content management systems, and creative production workflows (Preferred).

Benefits

• Health and Welfare benefits.
• Retirement benefits.
• Programs that provide for paid and unpaid time away from work.