Sr Manager, Ecommerce at Mattel El Segundo, CA

Senior Manager, eCommerce – American Girl Senior Manager, eCommerce is a strategic and analytical digital leader responsible for driving revenue growth, conversion, and profit performance for American Girl’s eCommerce business. This role serves as the central business owner for AG.com, ensuring that cross‑functional partners such as Digital Product, UX/UI, Merchandising, Marketing, and IT are aligned to deliver exceptional online experiences and commercial outcomes. E‑commerce Business Ownership Serve as the day‑to‑day business lead for AG.com performance, accountable for revenue, conversion rate, average order value (AOV), traffic, and customer engagement. Develop and execute strategies to improve site conversion and retention in partnership with Marketing, Product, and Merchandising. Partner cross‑functionally to align promotional calendars, inventory priorities, and digital experience updates to financial goals. Use data and insights to identify trends, risks, and opportunities and recommend actions to improve results. Performance & Analytics Own eCommerce KPI tracking and reporting, including traffic, conversion rate, AOV, ROAS, CAC, repeat purchase rate, and bounce rate. Translate analytics into actionable insights that drive incremental revenue and customer engagement. Collaborate with Analytics, Finance, and Commercial teams to measure SKU productivity, promotional impact, and profitability. Develop regular reporting for leadership that summarizes digital performance against plan. Cross‑Functional Leadership & Collaboration Partner closely with Merchandising to ensure online assortments, pricing, and availability align with category strategies. Collaborate with Digital Product and UX/UI to prioritize site enhancements and A/B testing based on business needs. Work with Marketing and CRM teams to improve acquisition, retention, and conversion through campaigns, content, and personalization. Coordinate with IT and Operations on site stability, launches, and digital enablement. Execution & Continuous Improvement Lead weekly business reviews focused on site performance, key metrics, and upcoming initiatives. Partner with internal stakeholders and external vendors to ensure campaigns and site updates execute flawlessly. Identify process improvements that enhance agility, reporting, and collaboration between cross‑functional teams. Qualifications Bachelor’s degree required; Master’s preferred. 8–10 years of experience in eCommerce, digital marketing, or online business management within a consumer or retail environment. Proven ability to influence cross‑functional teams and manage complex initiatives without direct authority. Proficiency with eCommerce analytics tools such as GA4, Looker, Power BI, or Adobe Analytics and performance dashboards. Familiarity with eCommerce platforms such as Shopify Plus or Salesforce Commerce Cloud preferred. Key Skills & Competencies Strong business acumen with a data‑driven mindset. Deep understanding of eCommerce levers including traffic, conversion, AOV, merchandising, and UX. Excellent analytical and storytelling skills; able to synthesize complex data into clear business recommendations. Collaborative communicator with the ability to influence and align partners across multiple functions. Proactive self‑starter who thrives in fast‑paced, matrixed environments. Passionate about creating exceptional digital shopping experiences and driving measurable results. Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving oneself. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment. #J-18808-Ljbffr Mattel