Sales Development Representative

Job Description

Job Description

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and building the top of WCCTV's sales pipeline through proactive outbound prospecting, lead qualification, and targeted account development.

This role will engage prospective customers across key WCCTV markets, including construction, critical infrastructure, utilities, government, and commercial security. The SDR will work closely with Territory Sales Executives and sales leadership to identify target accounts, engage key decision-makers, understand customer security needs, and schedule qualified sales meetings.

This is an ideal opportunity for a motivated, competitive individual looking to build a career in B2B technology and solution sales.

Why WCCTV?

WCCTV is a market-leading provider of rapidly deployable mobile surveillance solutions, known for its customer-first mindset, innovation, and commitment to quality. Joining WCCTV means becoming part of a growing organization that invests in its people, supports career progression, and values meaningful contributions in a collaborative, fast-paced environment.

Key Responsibilities

Prospecting & Lead Generation

• Conduct high-volume outbound prospecting through phone calls, email, LinkedIn, and other sales channels.
• Identify and research prospective customers within assigned territories and target industries.
• Engage key decision-makers, including security, operations, construction, facilities, procurement, and executive leadership.
• Generate qualified meetings and sales opportunities for Territory Sales Executives.
• Follow up promptly on inbound leads, marketing campaigns, trade show contacts, referrals, and other lead sources.
• Develop creative approaches to reaching new prospects and increasing engagement within target accounts.

Lead Qualification

• Conduct initial discovery conversations to understand prospective customers' security challenges, project requirements, timelines, and purchasing needs.
• Qualify opportunities based on established WCCTV sales criteria.
• Educate prospects on WCCTV's mobile surveillance, remote monitoring, and security solutions.
• Identify appropriate next steps and transition qualified opportunities to the Territory Sales Executive.
• Maintain consistent follow-up with prospects who are not yet ready to enter the active sales process.

Pipeline Development

• Build and maintain a healthy pipeline of qualified sales opportunities.
• Partner with Territory Sales Executives to develop territory-specific prospecting strategies.
• Identify new projects, construction activity, infrastructure investments, and other events that may create demand for WCCTV solutions.
• Support account penetration by identifying additional locations, projects, departments, and decision-makers within existing and prospective customer organizations.
• Meet or exceed established activity, meeting, opportunity-generation, and pipeline targets.

CRM & Sales Process

• Accurately document prospecting activity, customer interactions, opportunities, and next steps within the company's CRM.
• Maintain accurate and current prospect and account information.
• Follow established lead management and sales development processes.
• Provide feedback to sales and marketing leadership regarding prospect trends, competitive activity, customer needs, and campaign effectiveness.
• Collaborate with Sales, Marketing, and Operations to ensure a seamless customer experience.

Required Qualifications

• High school diploma or equivalent; bachelor's degree preferred.
• 1+ years of experience in sales, business development, customer service, recruiting, or another customer-facing environment preferred.
• Strong verbal and written communication skills.
• Comfortable making outbound calls and initiating conversations with prospective customers.
• Strong interpersonal skills with the ability to build rapport quickly.
• Self-motivated, competitive, and comfortable working toward measurable performance goals.
• Strong organizational and time-management skills.
• Ability to manage a high volume of prospecting activities while maintaining attention to detail.
• Comfortable learning and communicating technical products and solutions.
• Proficiency with Microsoft Office and CRM technology.

Preferred Qualifications

• Previous SDR, BDR, inside sales, or outbound prospecting experience.
• Experience selling B2B products, technology, security solutions, SaaS, telecommunications, or related services.
• Experience using CRM and sales prospecting platforms
• Experience selling into construction, infrastructure, utilities, government, or commercial security markets.

Key Competencies

• Drive for Results: Demonstrates persistence and urgency in achieving activity and pipeline goals.
• Communication: Confidently communicates with prospects across phone, email, and digital channels.
• Resilience: Maintains motivation and professionalism when facing rejection or challenging prospects.
• Curiosity: Asks effective questions to understand customer challenges and uncover opportunities.
• Accountability: Takes ownership of individual performance and follows through on commitments.
• Coachability: Actively seeks feedback and quickly incorporates new sales techniques.
• Collaboration: Works effectively with Territory Sales Executives, Marketing, and other internal teams.
• Commercial Awareness: Develops an understanding of customer industries, business challenges, and WCCTV's value proposition.

Performance Expectations

Success in this role will be measured through a combination of:

• Outbound calls and prospecting activity
• Meaningful prospect conversations
• Qualified meetings scheduled
• Sales-qualified opportunities generated
• Pipeline value created
• Lead-to-opportunity conversion rates
• CRM accuracy and activity documentation
• Contribution to territory and company revenue objectives

What WCCTV Offers

• Competitive base salary plus performance-based incentive compensation.
• Structured onboarding, product training, and ongoing sales development.
• Clear career progression opportunities within the WCCTV sales organization.
• Exposure to a growing security technology market and a diverse customer base.
• Collaborative environment with direct partnership between Sales, Marketing, Operations, and leadership.
• Comprehensive benefits package in accordance with company plans and eligibility requirements.

Career Development

The Sales Development Representative position is designed to provide a foundation for a long-term career within WCCTV's sales organization. High-performing SDRs may have opportunities to progress into roles such as Senior Sales Development Representative, Territory Sales Executive, or other sales leadership and business development positions as the organization continues to grow.

Equal Employment Opportunity

WCCTV is an equal opportunity employer and is committed to fostering a workplace that values professionalism, respect, and inclusion. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to any status protected by applicable federal, state, or local law.

Work Environment and Physical Requirements

This position operates primarily in a professional office environment but will require occasional travel to company locations. The role requires the ability to remain seated for extended periods and to occasionally lift and move items weighing up to 25 pounds. This position may also perform other duties as assigned to support departmental and organizational needs.