Digital Marketing Manager

We are looking for a strategic Digital Marketing Manager to guide brand growth and customer engagement for a manufacturing organization in Eagan, Minnesota. This position will shape integrated marketing programs that connect retail, ecommerce, and direct-to-consumer audiences while strengthening overall market presence. The ideal candidate brings strong leadership in brand development, campaign execution, and performance-driven digital marketing, along with the ability to collaborate across teams and translate business goals into effective marketing initiatives.Responsibilities:• Direct brand planning and market positioning across product categories and customer touchpoints to ensure a consistent and compelling presence.• Build and execute multi-channel marketing programs that support awareness, engagement, and revenue objectives across online and offline environments.• Lead launch planning for new products, coordinating messaging, channel strategy, and execution for retail, ecommerce, and direct sales pathways.• Manage campaigns across paid, owned, earned, and social channels, refining tactics to improve reach, response, and conversion.• Partner with sales and internal stakeholders to create shopper-focused initiatives that strengthen customer relationships and support business growth.• Oversee digital efforts such as email campaigns, paid social, Google Ads, website promotion, and customer acquisition programs to expand demand and online sales.• Guide content development across formats including web copy, social posts, visual assets, product education materials, and campaign storytelling.• Supervise external partners and internal marketing resources while keeping projects aligned with timelines, budgets, and brand standards.• Analyze campaign performance, engagement trends, and key marketing metrics using tools such as Google Analytics to inform optimization and investment decisions.