Director Social Media & Influencer

Job Summary

A growing apparel and consumer brand organization in Los Angeles is seeking a Director Social Media & Influencer to lead a high-impact social media, influencer marketing, and brand engagement strategy. This direct hire leadership opportunity is ideal for a strategic, creative, and data-driven marketing professional who knows how to build brand awareness, grow engaged audiences, and convert social momentum into measurable business results.

The Director Social Media & Influencer will guide social storytelling, creator partnerships, brand activations, public relations alignment, and campaign performance across major platforms. This role offers the opportunity to influence brand direction, lead a talented team, collaborate closely with Marketing, Creative, E-commerce, Product, and Executive Leadership, and help shape the voice and visibility of a fashion-forward brand.

The environment is collaborative, fast-paced, and brand-focused, with strong cross-functional partnership and visibility to senior leadership. This is a strong opportunity for a social media leader who thrives in a creative culture, enjoys mentoring teams, and wants to drive meaningful growth through innovative content, influencer relationships, and culturally relevant campaigns.

Key Responsibilities

- Develop and execute a comprehensive social media and influencer marketing strategy aligned with brand priorities, customer acquisition goals, and business objectives.
- Lead, mentor, and develop the Social Media and Influencer Marketing team while fostering accountability, collaboration, creativity, and high performance.
- Oversee content planning, campaign execution, brand voice, and social storytelling across all major social media platforms.
- Build and manage influencer, creator, ambassador, and partnership programs that increase brand visibility, engagement, and revenue growth.
- Lead social-first campaigns, events, brand activations, partnerships, and PR-aligned initiatives that support major marketing moments.
- Monitor performance metrics, audience growth, engagement, campaign ROI, and emerging trends to provide actionable recommendations and optimize results.

Compensation and Benefits

- Salary range: $150,000 to $190,000 per year.
- Job type: Direct hire.
- Location: Los Angeles, CA.

Required Qualifications and Skills

- Lead social media strategy, influencer marketing programs, creator partnerships, and brand engagement campaigns.
- Oversee content planning, social-first activations, PR alignment, and cross-functional campaign execution.
- Manage team performance, agency relationships, vendor partnerships, budgets, reporting, and campaign optimization.

- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- 6+ years of progressive experience in social media and influencer marketing, including leadership responsibilities.
- Proven success developing and implementing social media strategies that drive engagement, audience growth, brand awareness, and measurable business results.
- Strong understanding of social platforms, creator ecosystems, content trends, audience behavior, and digital marketing best practices.
- Experience managing influencer, ambassador, creator, and partnership programs from strategy through execution and performance reporting.
- Ability to lead teams, mentor talent, set clear goals, and build a collaborative, results-oriented culture.
- Strong analytical skills with the ability to interpret campaign performance, engagement metrics, audience insights, and ROI.
- Excellent communication, presentation, project management, and cross-functional collaboration skills.
- Ability to operate in a fast-paced, brand-driven environment while balancing creativity, strategy, timelines, and business priorities.

Preferred Qualifications

- Experience in apparel, fashion, beauty, lifestyle, consumer products, retail, or another brand-led industry.
- Background overseeing public relations alignment, media outreach strategy, or integrated brand communications.
- Experience managing agency partners, creator contracts, vendor relationships, and marketing budgets.
- Strong awareness of emerging platforms, cultural moments, social commerce, and social-first content innovation.
- Experience partnering with E-commerce, Creative, Product, and Executive Leadership teams to support customer acquisition and revenue growth.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here:

The pay transparency policy is available here:

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.