Director of Social Media & Influence

Job Summary

A growing Los Angeles-based apparel and lifestyle brand is seeking a Director of Social Media & Influence for a direct hire leadership opportunity. This role will lead social media, influencer marketing, creator partnerships, brand engagement, and campaign strategy across major social platforms.

This is an excellent opportunity for a strategic, data-driven marketing leader who enjoys building brand visibility, growing engaged audiences, and developing influencer programs that deliver measurable business results. The environment is fast-paced, collaborative, and growth-oriented, with leadership that values fresh ideas, accountability, smart execution, and continuous improvement.

The ideal candidate will bring strong social media expertise, influencer marketing experience, team leadership skills, and the confidence to challenge conventional thinking. This role offers strong visibility across Marketing, Creative, E-commerce, Product, and Executive Leadership teams, making it a compelling opportunity for someone ready to influence brand direction and contribute to long-term growth.

Key Responsibilities

- Develop and execute a comprehensive social media and influencer marketing strategy aligned with brand goals, audience growth, customer acquisition, and revenue objectives.
- Lead, mentor, and develop the Social Media and Influencer Marketing team while building a collaborative, high-performance culture.
- Oversee content planning, campaign execution, brand voice, messaging, and engagement across platforms including TikTok, Instagram, YouTube, Pinterest, and emerging channels.
- Build and manage influencer, creator, ambassador, and partnership programs from strategy through execution, measurement, and optimization.
- Partner cross-functionally with Marketing, Creative, E-commerce, Product, Public Relations, and Executive Leadership to align campaigns with business priorities.
- Track KPIs, analyze performance data, report on ROI, and provide strategic recommendations to improve engagement, reach, conversion, and brand impact.

Compensation and Benefits

- Salary range: $160,000 to $185,000 per year.
- Direct hire opportunity.
- Location: Los Angeles, CA.
- 100% employer-paid Medical, Dental, Vision, and Life Insurance after a 60-day probationary period.
- Discretionary annual bonus.
- Paid vacation, sick time, and company holidays.
- Floating holiday program.
- 401(k) with company match.
- Parking and commuter benefits.
- Employee discount program.
- Complimentary snacks and beverages.
- On-site gym access.
- Team-building activities and company-sponsored events.

Required Qualifications and Skills

- Lead social media strategy, content planning, audience growth, and engagement initiatives across key social platforms.
- Build and manage influencer, creator, ambassador, and partnership programs that support brand awareness and revenue growth.
- Analyze campaign performance, KPIs, engagement metrics, and ROI to identify opportunities and drive continuous improvement.
- Collaborate with executive leadership and cross-functional teams to align social and influencer initiatives with broader company objectives.

- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
- 6 or more years of progressive experience in social media and influencer marketing, including leadership responsibilities.
- Proven success developing and executing social media strategies that drive engagement, audience growth, brand awareness, and measurable business results.
- Strong experience managing influencer partnerships, creator relationships, ambassador programs, and campaign performance measurement.
- Deep understanding of TikTok, Instagram, YouTube, Pinterest, social content trends, platform best practices, and emerging channels.
- Strong analytical skills with experience using social media analytics, reporting tools, and performance dashboards.
- Excellent written, verbal, interpersonal, and presentation skills.
- Demonstrated ability to lead teams, influence stakeholders, manage competing priorities, and thrive in a fast-paced, high-expectation environment.
- Strong business judgment with the ability to balance creativity, brand storytelling, customer engagement, and company objectives.
- Understanding of brand safety, ethical marketing practices, and relevant industry guidelines.

Preferred Qualifications

- Experience in fashion, apparel, bridal, lifestyle, consumer products, or direct-to-consumer retail environments.
- Experience providing strategic oversight of public relations efforts and aligning media outreach with influencer and social campaigns.
- Experience managing agency relationships, vendor partnerships, campaign budgets, events, activations, and brand partnerships.
- Track record of challenging the status quo, identifying innovative growth opportunities, and building scalable social media and influencer programs.
- Strong intellectual curiosity with a data-driven approach to understanding performance, identifying gaps, and recommending strategic improvements.

Equal Opportunity Employer / Disabled / Protected Veterans

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For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

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We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.