Online Marketing Manager

WeightNot is the Mid-Atlantic’s leading provider of medically designed, non-surgical weight loss programs. WeightNot has shaped the lives of thousands – most of whom had previously failed on other weight loss plans – reliably achieving average results of 20-30+ pounds lost for participants. The program’s proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management. Job Description This position is responsible for all electronic and web-based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include: SEO/Natural Search Results Rankings for Major Key Words Web Site and Campaign Traffic to Lead Conversion Levels Email Campaign Design, Scheduling & Delivery Email Open Rates and Response Rates Email Campaign Deadline Management/Timeliness Prospect/Client Segmentation Model Development and Implementation Lead Generation Partner Site Testing, Expansion and Management Cost Per Click (CPC) to Historical Levels (and lower) CPC Budget Management and Campaign Optimization CPC Keyword Expansion and Testing Implementation of CPC Traffic Conversion Tracking/Analytics Reporting Timeliness and Accuracy Position responsibilities include the following: Online Advertising/Marketing/PR Pay Per Click Campaign Development, Management and Conversion Tracking Google, Yahoo, Bing, Facebook Optimization including budgeting/bidding, dayparting, listing rank strategy, copy testing, new keyword generation Social Media and Community Management Facebook, Twitter Partner Lead Generation Site Management, Updates and Conversion Tracking Online Property/Partner Opportunity Identification – Daily Candy, etc. Affiliate Network Development Lead Quality - cleansing, appending and scoring (modeling) Online PR – Drafting and editing releases to online media outlets Web Site Management Web Lead Form Maintenance and Management Web Site Updates – Promotions, Landing pages, Contact Info Web Site Optimization for Natural Search Visitor Path tracking and analysis Usability review and testing Competitor tracking and analysis – Web sites, banners, promotions, online strategies Database Marketing House List (prospect) development and maintenance Client and Prospect Segmentation – By interest, demographic, source, etc. Unsubscribe management Email Marketing Programs – Ongoing Client and Prospect Communications Newsletter Mailing Execution Online Referral/Lead/List Source Development Client Lifetime Value, Retention and Repeat Purchase Analyses Referral Program Design, Development and Testing Lead Management and Tracking Continuous Online Lead Review (and Routing as necessary) Continuous Center Lead Log Review and Tracking Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition Marketing Analysis and Reporting CPC, CPL, CPA Analyses Channel/Media and Service Line Analyses Projections – Lead and Revenue Generation Web Stats – Visitor Traffic, Visitor Activity and Conversion Other Reports as Necessary Qualifications College Degree in Marketing or similar concentration required. Familiarity with SEO/Natural Search Results Rankings for Major Key Words Familiarity with CPC, CPL, CPA Analyses Familiarity with or implementation of CRM strategies and tactics Proficiency with Data analysis Proficiency with Web Analytics tools and techniques Experience with CRM/Customer Experience Management Analysis Understanding of the Direct Marketing process Superior analytical skills. Must be very comfortable with MS Excel High energy, driven/motivated self starter Results driven professional, always focusing on what will improve the business Strong sense of responsibility A real team player. Very collaborative #J-18808-Ljbffr WeightNot, LLC