Senior Channel Marketing Specialist - Retirement (Hybrid)

Job Description Summary Execute cross‑functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, retirement. Job Description Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration‑related employment authorization sponsorship. Responsibilities Manage digital and promotional activities related to strategy, execution and reporting. Execute campaigns to drive growth strategies for assigned products and channels. Partner with Sales, Marketing, and Product to define goals, develop strategies, review assets and ensure final deliverables meet objectives. Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods. Report on productivity, priorities, issues, and opportunities for improvement. Ensure adherence to established processes and workflows related to end‑to‑end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed. Collaborate with cross‑functional leaders to ensure delivery of superior customer service and operational excellence. Serve as an internal escalation point for campaign related issues. Qualifications Bachelor’s degree in marketing, business, communications, or equivalent experience Five years of experience in marketing communications, digital marketing or project management Experience developing and executing digital campaigns, marketing programs and complex projects Thorough understanding of traditional and digital platforms Technical acumen to design campaigns that optimize the use of marketing platforms Creative thinker Excellent communication and relationship building skills Organizational skills and the ability to manage multiple projects in a fast‑paced environment Preferred Qualifications Experience with change management Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront Financial services industry experience, especially related to investment products and concepts Working Conditions Hybrid office environment: 3 days in office (Cedar Rapids/Denver) Compensation The salary for this position generally ranges between $80,000 - $95,000 annually. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. Benefits Competitive Pay Bonus for Eligible Employees Pension Plan 401k Match Employee Stock Purchase Plan Tuition Reimbursement Disability Insurance Medical Insurance Dental Insurance Vision Insurance Employee Discounts Career Training & Development Opportunities Paid Time Off starting at 160 hours annually for employees in their first year of service. Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. Adoption Assistance Employee Assistance Program Back‑Up Care Program PTO for Volunteer Hours Employee Matching Gifts Program Employee Resource Groups Inclusion and Diversity Programs Employee Recognition Program Referral Bonus Programs #J-18808-Ljbffr