Ecommerce Specialist
Grupo Planeta
Overview At Grupo Planeta, we are looking for an Ecommerce Specialist based in Miami. This role involves coordinating promotional strategies with internal teams, optimizing paid advertising campaigns, and ensuring high-quality product catalog presentation. Additionally, you will analyze and report key metrics to support continuous improvement initiatives. Responsibilities Implement and optimize Amazon Ads campaigns, managing daily performance, monitoring key metrics, trends, and inventory availability Expand digital sales into new channels (e.g., TikTok Shop, Walmart Marketplace), partnering with the Marketing team to drive traffic and increase brand awareness Generate reports and actionable insights based on product catalog performance What we’re looking for Bachelor’s degree in Business Administration, Industrial or Commercial Engineering, Marketing, or a related field Certifications such as Amazon Ads Certification, PPC, Performance Marketing, Ecommerce, or TikTok Shop certification At least 3 years of experience in similar roles working with TikTok Shop, Amazon Ads, Amazon Vendor/Seller, with key responsibilities such as Execution, follow-up and analysis of Ecommerce (Amazon) and Social Commerce (TikTok Shop, etc.) sales Proficiency with tools such as Amazon Ads Console, Amazon MCF, Helium 10, Jungle Scout, DataHawk, WebBee, AfterShip, or similar FBA/FBT Smart Promotion Program PPC, SEO/SEM Conversion Rate Optimization (CRO) Listing optimization Conversion strategies Strong analytical thinking Results-oriented mindset Teamwork Passion for books and reading What we offer Discounts on our extensive publishing catalog Location: Miami, FL (On-site) If you think this could be your next career opportunity, we encourage you to apply and become part of our team! At Grupo Planeta, we offer equal opportunities. We are committed to treating all applications equally based on their skills, achievements, and experience—regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law. #J-18808-Ljbffr
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