Senior Product Manager, Advertising Product Performance Measurement and Targeting

Senior Product Manager, Advertising Product Performance Measurement and Targeting Location New York Business Area News and Media Ref # 10053108 Description & Requirements Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions - our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen. We’re seeking a Senior Product Manager to lead the strategy, development, and delivery of Bloomberg’s next-generation advertising measurement, targeting, and performance optimization products. This role sits at the intersection of data science, ad tech, and product innovation, and will define how Bloomberg’s advertising clients measure efficiency, optimize campaigns, and activate audiences across platforms — all with a strong foundation in data integrity, privacy, and transparency.You will own the end-to-end product experience for measurement, data, and reporting solutions that empower advertisers and internal stakeholders to derive actionable insights and demonstrate value at scale across display and video. Partnering closely with engineering, data science, product marketing, and sales, you’ll shape the roadmap for scalable, data-driven advertising solutions that align with Bloomberg’s mission to deliver trusted, high-performance advertising experiences.WHAT YOU’LL DODefine the strategy and roadmap for Bloomberg’s advertising measurement, data, and targeting ad products, defining how success is measured, optimized, and communicated across video and displayDevelop an understanding of Bloomberg’s ad platforms, ad product ecosystem, audience and signals; recommending new opportunities and products. Lead the design and implementation of scalable, privacy-safe measurement and targeting solutions — including attribution, lift testing, MMM, and identity resolution frameworks.Collaborate with global engineering and data science teams to develop advanced ML-based optimization and targeting capabilities, including modelled audiences and predictive performance insights.Drive innovation in ad reporting by developing API-based, real-time analytics and performance dashboards that improve transparency and advertiser confidence.Partner with legal and compliance teams to ensure all data products adhere to privacy standards (e.g., GDPR, CCPA) and Bloomberg’s internal data governance principles.Work cross-functionally across Bloomberg Media, Sales, and Product to ensure measurement solutions drive meaningful business outcomes and client satisfaction.Monitor and evolve KPIs — including CPA, CPI, ROAS, and engagement metrics — using experimentation frameworks to guide optimization, ensuring that Bloomberg is well positioned to deliver campaign ROI. Collaborate with Data Science and Insights to build scalable measurable on what KPI frameworks. Represent Bloomberg’s thought leadership in the advertising and data measurement space, staying ahead of industry trends such as cookie deprecation, differential privacy, and the rise of clean roomsWHO YOU AREExperienced leader with 6+ years in product management focused on ad tech, data platforms, or measurement/analytics products.Deep understanding of advertising measurement methodologies, including attribution, incrementality, and multi-touch modelling.Technical proficiency in APIs, data pipelines, identity systems, and large-scale data architectures.Proven track record to translate sophisticated data into actionable insights that advise business and product strategy.Strong cross-functional collaborator with experience influencing stakeholders across Engineering, Sales, Marketing, and Legal.Passion for data-driven decision-making and comfort with SQL or data analytics tools.Excellent communication and leadership skills, able to align diverse teams and present clearly to executives and clients alike.Bachelor’s or Master’s degree or equivalent experience in a quantitative field such as Computer Science, Statistics, Mathematics, or Economics (MBA preferred).Salary Range = 150,000 - 175,000 USD Annual + Benefits + BonusThe referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns. Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success.