Marketing and Sales Director
Senior Services of America
Description Responsible for responding to and following up with all inquiries, tracking and maintaining accurate records for all leads as well as establishing and maintaining referral sources and networking opportunities. Responsible for successful sales closing resulting in new move-ins to increase and/or maintain budgeted occupancy. Demonstrate leadership among team members and ensure a smooth move-in process for all new residents. This position is for the greater Seattle area. Requirements
- Achieve/maintain occupancy levels per SSA policy.
- Respond to all inquiries as soon as possible and maintain lead tracking in Yardi on a daily basis.
- Spend appropriate time on each inquiry, to answer questions and follow up as necessary to assure all potential residents, family members and referral sources have the necessary information to make well-informed decisions about the community.
- Provide responsible party(ies) with the move-in packet with necessary forms for move-in including the financial worksheet and resident application forms. Communicate any special resident requests or needs with Executive Director and Director of Wellness.
- Coordinate new resident needs with appropriate community staff members.
- Prepare and implement marketing plan in accordance with SSA guidelines, identifying key tasks and activities that will result in creating awareness of the community's services and amenities.
- Focus on marketing and income producing activities that directly impact occupancy, avoiding involvement with daily operations functions. Redirect operational issues to the Executive Director for resolution.
- Conduct outreach calls as required by SSA Policies & Procedures; requirements may be adjusted by SSA management.
- Maintain ongoing relations with key community referral sources that produce leads and move-ins.
- Accomplishes marketing and occupancy related reports as directed by the Executive Director. Analyzes, develops and communicates marketing techniques or programs that may be effective in local marketplace to Executive Director and SSA Management team.
- Complete competitive analysis at least twice per year, identifying pricing and services being provided in the market, as well as incentives or promotional trends.
- Prepares and maintains appropriate statistical data recapping both occupancy and inquiry historic trends to assist Executive Director and SSA Management in the development of the community operating budget.
- In coordination with the Executive Director, trains and develops staff to be supportive of community marketing efforts and engage in the marketing process.
- Provide marketing related training (telephone skills, inquiry sheet, tour guide, etc) for the entire staff, at least once each month.
- Performs other duties as assigned.
Vacancy posted 5 days ago
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