SEO, GEO/AEO & Performance Marketing Expert

SEO, GEO/AEO & Performance Marketing ExpertLocation: Malvern, PA (Onsite) Duration: Full-time Salary Range: $140,000-$150,000 per annum up-to 165/kThe AEO/GEO/SEO specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights.Must Have Technical/Functional Skills3-5 years of related SEO, digital marketing, content optimization, or search strategy experience.Foundational knowledge of SEO principles, analytics, and content optimization best practices.Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiativesWorking familiarity with tools such as Google Search Console, Conductor, Screaming Frog and other similar platformsUnderstanding of structured/markdown content, schema, semantic search, and AI readable content best practicesStrong analytical, communication, and cross-functional collaboration skillsRole ResponsibilitiesDevelop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarizationApply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authoritySupport technical optimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibilityTrack, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support executionCollaborate with other divisional SEO/GEO leads to share best practices and ensure coverage for contingency purposes.Proactively stay abreast of ever changing LLM environment.Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.Participate in special projects and perform other duties as assigned.Expertise Needed:Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.Implement schema types covering client's thought leadership, funds and media content.Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house).You have a deep understanding of the "how" and "why" behind organic search and can speak credibly to both practitioners and executives Diverse Lynx