Growth Marketing Specialist

Role Description

We are seeking a Growth Marketing Specialist for one of our US clients to lead and execute growth initiatives across user acquisition and retention channels. The ideal candidate will be responsible for identifying high-potential audience segments, optimizing campaigns through structured experimentation, and driving scalable growth strategies across multiple marketing channels. This role requires a highly analytical and creative individual who can develop audience targeting strategies, oversee campaign execution, and collaborate cross-functionally in a fast-paced remote environment.

Key Responsibilities

• Develop and execute growth marketing strategies focused on acquisition, engagement, and retention
• Conduct audience research, surveys, funnel analysis, and A/B testing to identify and refine target user segments
• Manage and optimize campaigns across paid social, search, email marketing, influencer/affiliate programs, organic social, and partnership channels
• Guide creative direction by identifying effective messaging, hooks, offers, and content strategies tailored to different audiences
• Plan content calendars and coordinate campaign assets for launches, promotions, and ongoing engagement initiatives
• Analyze campaign performance data and translate insights into actionable optimization strategies
• Collaborate with product, design, and leadership teams to align growth initiatives with business objectives
• Coordinate with external creators, affiliates, and strategic partners to expand reach and improve campaign effectiveness

Qualifications

• 3+ years of experience in growth marketing, performance marketing, or lifecycle marketing, preferably within consumer or prosumer software products
• Proven track record of driving user acquisition and retention through testing, segmentation, and campaign optimization
• Experience with audience targeting strategies using user research, surveys, and performance analytics
• Strong hands-on experience across paid ads, social media, email marketing, influencer marketing, and partnership campaigns
• Ability to oversee creative development and optimize messaging strategies based on audience performance
• Strong analytical mindset with the ability to interpret data and generate actionable recommendations
• Excellent written communication and project management skills
• Experience working cross-functionally in remote and fast-paced environments
• Familiarity with CRM tools, marketing analytics platforms, attribution systems, and ad platform reporting

Good-To-Have Experience

• Experience marketing AI, SaaS, productivity, or creator-focused products
• Background in lifecycle marketing, onboarding optimization, or retention strategy
• Experience collaborating with designers, creators, or content teams to iterate campaign creatives
• Comfortable operating in startup or high-growth environments