Brand Manager

Brand Manager - Vitafusion Brand Vitamins

Be at the forefront of the future of health and wellness while helping drive growth for one of our most dynamic brands — Vitafusion Brand Vitamins. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key.

Our Brand Manager will be accountable for the day-to-day management of the Vitafusion brand, the development and commercialization of new products, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.

Roles & Responsibilities may include but not limited to:

• Help drive strategic brand planning; managing the execution of the marketing plan to ensure efficient and effective use of the budget
• Create strategy for new launches and work directly with COGS to inform pricing
• Management of Vitafusion product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.
• Brief marketing, eComm, web and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
• Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
• Driving growth and profitability of the Vitafusion brand
• Developing and enforcing brand guidelines across all facets of marketing
• Competitive brand, trend and sales analysis using POS and Nielsen Data
• Review and ensure the profitability of promotional activity
• Monthly sales forecasting and inventory analysis and planning to ensure proper in-stock levels
• Lead the development of new items from artwork kick off and
• Managing vendor relationships
• May oversees advertising, events and public relationships
• Managing the end-to-end process of Vitafusion marketing, distribution and promotional programs

To qualify for this position, your background must include:

• Bachelor's degree or equivalent experience required
• 5+ years in product/brand marketing; experience in the CPG industry a plus
• Ability to understand how to identify/interpret trends
• Analytic & strategic thinking along with financial planning experience and creative thinking
• Proven experience in planning, delivering, and measuring direct marketing campaigns
• Advanced Excel and power point skills is a must

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island's Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.