Paid Media Specialist

Paid Media Specialist

Are you passionate about supporting business owners and helping them grow? Do you enjoy being the go-to partner who helps clients show up at the right moment and make confident, performance-driven decisions? If so, this role may be a great fit.

About Main Line Brands

Main Line Brands, LLC is an award-winning multi-brand franchisor headquartered in Charlotte, NC. We support more than 230 franchisees across 500+ markets in the U.S. and Canada. Our portfolio includes Mosquito Authority, Pest Authority, and Fitness Machine Technicians. Our focus is not just growth, but building strong, resilient franchise businesses. We value integrity, accountability, and results, and we operate with a collaborative, high-performance mindset.

About the Role

The Paid Media Specialist plays a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaignsprimarily across Google Ads and Metato support franchisee success while aligning with brand-level strategy and performance standards. This role partners closely with internal marketing, operations and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations. This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what's workingand why.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
• Make data-driven decisions on what to scale, pause, or sunset based on performance.

Performance Optimization & Analytics

• Analyze campaign performance and translate insights into actionable optimizations.
• Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
• Partner with analytics teams on attribution and conversion performance.

Budgeting & Forecasting

• Own campaign budgets, forecasting, and performance tracking across channels.
• Ensure efficient use of spend aligned with growth goals.

Collaboration & Innovation

• Collaborate cross-functionally to identify opportunities and share insights.
• Champion testing of new ad formats, platforms, and optimization strategies.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 36 years of hands-on paid media experience across search and social.
• Strong experience with Google Ads, Meta Ads, and LinkedIn.
• Proven ability to optimize toward pipeline, revenue, and ROAS goals.
• Strong analytical and communication skills.

Compensation & Benefits

• Base salary range: $70,000$90,000, based on experience and location.
• Competitive benefits package including health insurance, PTO, and professional development.
• Growth opportunities as the organization scales.

Nice to Have

• Experience with multi-brand, multi-location, or franchise organizations.
• Familiarity with marketing automation platforms, CRMs, and conversion tracking.
• Experience collaborating with agencies or external partners.

Flexible work from home options available.