Content Writer

Department Name: Marketing & Brand-Corp Work Shift: Day Job Category: Marketing and Communications Great careers are built at Banner Health. There is more to health care than doctors and nurses. We support all staff members as they find the path that is right for them. As a Content Writer within our Marketing and Communications team you will focus on drafting content for a variety of areas including but not limited to web content, video scripts, email blasts, and blogs. This is a full time Monday - Friday position. Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position is responsible for creating high-quality, engaging written content that serves Banner Health's marketing initiatives across all channels and platforms. Produces compelling, on-brand copy for diverse content types including website, blog, email campaigns, video scripts, social media content, print materials, paid media creative, and more. This role requires versatility, strong writing craft, and the ability to adapt voice, tone, and style to meet the needs of different audiences, channels, and content formats. Translates content briefs and strategic requirements into polished, publication-ready written content. This role collaborates closely with Brand creative teams, subject matter experts (including physician leaders and clinical experts), legal and compliance teams, and other stakeholders to ensure content accuracy, brand consistency, and regulatory compliance. This position incorporates SEO best practices, follows established style guides and content governance standards, and maintains Banner Health's voice across all written materials.

CORE FUNCTIONS

1. Creates high-quality written content across multiple content types and channels. Produces compelling, on-brand copy including website articles, blog posts, email campaigns, video scripts, social media content, print materials, paid media creative, podcast scripts, landing pages, and other marketing materials. Adapts writing style, voice, and tone to meet the specific requirements of different audiences, channels, and content formats while maintaining consistency with Banner Health's brand standards.
2. Plans supply chain strategies and organizes work functions and processes. Develops and administers short and long-range plans in concert with system Supply Chain Services and facility leadership that optimize the use of personnel, material, financial resources, and time to meet and exceed the level of service required by our customers.
3. Ensures effective management of the departmental team. Develops department structure for maximum effectiveness. Maintains a competent and engaged team through the appropriate selection, training, performance management, praise and recognition, feedback, and termination of subordinate personnel as appropriate. Develops work goals and objectives for the department in accordance and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals. Demonstrates a commitment to education and training through formalized education programs at all levels.
4. Incorporates SEO best practices and content optimization techniques into written content based on requirements. Integrates target keywords naturally, writes compelling meta descriptions and headers, structures content for search performance, and follows SEO content guidelines while maintaining quality and readability.
5. Ensures all content adheres to brand standards, style guides, and content governance frameworks. Follows established voice, tone, and messaging guidelines. Maintains consistency across all written materials. Collaborates with legal and compliance teams to ensure content meets healthcare marketing regulations and compliance requirements (HIPAA, FDA, FTC). Implements quality control measures and revisions as needed.
6. Partners with Brand creative teams on integrated content development projects. Collaborates on content that requires coordination between written copy and visual/multimedia elements including graphics, photography, video, and design. Ensures seamless integration of copy with creative assets to deliver cohesive, effective content experiences.
7. Manages multiple writing assignments simultaneously while meeting deadlines and maintaining quality standards. Prioritizes work based on strategic frameworks and business needs. Communicates proactively about project status, potential delays, and resource constraints. Adapts to changing priorities and tight timelines in a fast-paced, agile environment.
8. Incorporates feedback and continuously improves content based on editorial guidance, stakeholder input, and performance insights. Revises and refines content through multiple review cycles. Partners with Marketing Analytics to understand content performance and applies learnings to future content development. Stays current on content marketing trends, writing best practices, and healthcare industry developments.
9. Supports the Content Engine's operational efficiency by following established workflows, meeting production timelines, and contributing to process improvements. Uses content management and collaboration tools effectively. Provides input on content brief templates, style guide updates, and workflow optimizations. Works collaboratively as part of the Content Engine team to achieve shared goals and deliver exceptional content at scale.

MINIMUM QUALIFICATIONS

Bachelor's degree in English, Journalism, Communications, Marketing, or related field. 4+ years of professional writing experience in marketing, content marketing, or related field. Portfolio demonstrating versatility across multiple content types (web, email, social media, long-form articles, scripts, etc.). Exceptional writing, editing, and proofreading skills with strong command of grammar, style, and AP/Chicago style guidelines. Ability to adapt voice, tone, and style for different audiences, channels, and content formats. Experience writing for consumer audiences with ability to translate complex information into clear, accessible language. Strong research skills and ability to quickly learn and write about new topics. Knowledge of SEO content best practices and ability to write optimized content that maintains quality and readability. Experience working with subject matter experts and incorporating technical or clinical feedback into content. Ability to manage multiple writing projects simultaneously and meet deadlines in a fast-paced environment. Strong collaboration and communication skills with ability to work effectively in a matrixed team environment. Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and comfort learning new content management and collaboration tools. Attention to detail with commitment to accuracy and quality.

PREFERRED QUALIFICATIONS

5+ years of professional content writing experience. Healthcare or regulated industry experience. Experience writing health or medical content for consumer audiences. Familiarity with content management systems (CMS) and digital asset management (DAM) platforms. Knowledge of healthcare marketing compliance requirements (HIPAA, FDA, FTC). Experience with agile content production methodologies. Background in journalism or editorial work. Understanding of content performance metrics and data-informed content optimization. Experience writing video scripts, podcast scripts, or multimedia content. Copywriting or advertising agency experience. Additional certifications in content marketing, digital marketing, or related areas. Estimated Pay Range: $30.56 - $50.93 / hour EEO Statement EEO/Disabled/Veterans Our organization supports a drug-free work environment. Privacy Policy: Privacy Policy #J-18808-Ljbffr bannerhealth