Marketing Operations Manager

Job Description

Job Description

About Enformion

Enformion is a dynamic powerhouse in data intelligence and AI-powered identity verification. We deliver next-generation fraud prevention, risk management, and seamless onboarding solutions that foster ironclad trust between digital marketplaces, merchants, and consumers. By leveraging our massive data repositories and advanced behavioral analysis, we provide continuous monitoring for emerging risk indicators.

In a digital world where security and trust are everything, Enformion is at the forefront of the industry—and we are growing fast.

About Enformion

Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections. Harnessing a 40+ year historical consumer and business identity graph that covers over 98% of the US population, the platform forms the foundational data layer for understanding the individual and business behind every identity and marketing interaction.

Salary: $100k - $120k

How You'll Make an Impact:

We are seeking our first dedicated  Marketing Operations Manager to build and scale the marketing operations function at Enformion. You'll sit in Marketing, partner closely with RevOps, and have a mandate to push the boundaries of AI in how we run campaigns, personalize outreach, and measure performance. Day-to-day focus: HubSpot, CRM data quality, marketing reporting, and sales/marketing operational support.

Location: Remote-first, U.S.-based. We value in-person connection alongside flexible, distributed work.

Reports to: VP Marketing

Team: Marketing, partnering closely with Revenue Operations and Sales

Key Responsibilities

AI-First Transformation

Identify and implement AI tools, agents, and workflows that:

• Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units

• Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution

Core marketing systems & technology

• Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools

• Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model

• Evaluate, implement, and own the broader marketing tech stack

Campaign operations & execution

• Standardize campaign frameworks for consistent, scalable execution

• Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight

• Build, QA, and launch routine campaign workflows (or the automations that do it for you)

Segmentation & Personalization Infrastructure

• Build dynamic audience segmentation for persona-based messaging across email, web, and nurture

• Own the field/data architecture behind it: enrichment, dedupe, validation, governance

• Support ABM with account-based targeting

Lead Lifecycle & Funnel Management

• Own the end-to-end lead framework: definitions, scoring, routing, and monitoring

• Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off

Overall Reporting, Analytics & Success Criteria

• Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution

• Turn channel-level ROI trends into budget and resource recommendations

• Deliver recommendations, not just data — flag risks before they hit pipeline

What Success Looks Like in Year One

HubSpot rebuilt to best-practice architecture and documented

Standardized campaign frameworks, SOPs, and attribution tracking adopted across Marketing

A lead lifecycle and scoring model that Sales trusts

A reporting layer that leadership uses to make budget and channel decisions

At least 2–3 AI-powered workflows shipped that materially reduce manual work

Experience & Requirements:

• 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments

• You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically

• Strong understanding of SaaS revenue metrics and funnel analytics

• Must be U.S.-based and authorized to work without sponsorship

Technical Skills:

• Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot

• Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation

• Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation

• Strong understanding of CRM reporting and data architecture

• Proficiency with enrichment and data tools

Strategic Capabilities:

• Ability to translate business strategy into operational infrastructure

• Strong process design and documentation skills

• Comfortable educating stakeholders on best practices

• Systems thinker who can scale processes

• Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight

• Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders

Compensation

Base salary range: $100,000– $120,000, plus bonus. Final offer depends on experience and location. [Required disclosure for CA, CO, NY, WA, IL, and other states with pay transparency laws.]

Why You'll Love Working Here

We invest in our people. Here's what you can expect:

• Flexible remote work

• Generous PTO and holidays

• Medical, dental, and vision coverage

• 401(k) with employer contribution

• Parental leave

• Life and short/long-term disability insurance