Digital Marketing Consultant

Senior Marketing Consultant

Wells Fargo is seeking a Senior Marketing Consultant in Consumer & Small Business Banking providing coverage for Branch Banking, Chief Customer Office, CSBB Control, CSBB Diverse Customer Segments, CSBB Operations, CSBB Strategy & Transformation, Consumer Marketing, Deposit Products Group, and Small Business. Learn more about our career areas and lines of business at wellsfargojobs.com.

CSBB Chief Marketing Office provides marketing support for the CSBB businesses and the Marketing Centers of Excellence (COE) support for marketing needs across the enterprise. The team has accountability to define the line of business marketing strategy and execute marketing campaigns.

The mission of CSBB Consumer Marketing is to deliver financial solutions that rebuild trust and meet the needs of our key consumer segments by using data-driven insights and personalized marketing capabilities that create incremental customer growth, build deep relationships and improve customer experience.

In support of this mission, the CSBB Digital Engagement Marketing team is responsible for supporting the development and launch of marketing strategies for new products/services and plans in support of the digital product business strategies/CVP; leveraging insights and analytics about consumers and businesses; executing customer messaging across all channels and touch points; and leveraging capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.

The Digital Engagement Marketing Consultant position on the CSBB Branch Banking/Consumer Segments/Digital Engagement Marketing team focuses on implementing the execution of program management of digital marketing initiatives. The ideal candidate will have skills in marketing campaign execution plans across various marketing channels included but not limited to: digital paid media, social media, digital on-us, email, in-branch, print, and ATM. Candidate must possess strong project management, time management and communication skills (both written and verbal), be clearly able to articulate a problem/opportunity, conceptualize solutions and work with partners to flawlessly execute with reduced risk while meeting timely deadlines. Candidate must have a bias towards action and demonstrate the ability to prioritize tasks with clear, actionable deliverables and timing. The candidate must have analytical and problem-solving skills to evaluate campaign performance data and formulate effective marketing program execution recommendations across multiple channels to optimize performance.

Key responsibilities within this position includes:

• Support implementation and maintenance of multi-channel complex marketing initiatives from conception to completion- includes opportunity sizing, proof of concept design and testing, and managing overall program implementation in a timely fashion.
• Execute campaign deliverables and proactively communicate progress of key milestones to stakeholders, managing timelines and deliverables to meet agreed upon launch dates.
• Analyze data and report and recommend improvements to management regarding marketing performance and optimization
• Ensure initiatives are executed in accordance with objectives and align with brand and corporate technology standards
• Utilize a customer centric focus across marketing plans to ensure the marketing experience meets and exceeds customer needs and expectations.
• Exercise independent judgment while developing expertise in legal, compliance, privacy regulations and policies related to marketing
• Collaborate and consult with other product marketing areas, technology, customer care, organizational units, alliance partners marketing team, business partners and outside vendors to ensure successful implementation and execution of marketing campaigns

Required Qualifications:

• 4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications

• 3 years of marketing campaign management and execution experience
• Experience implementing integrated direct marketing programs using digital channels
• Ability to recognize trends in the competitive marketplace and related marketing developments
• Strong attention to detail and accuracy skills
• Problem solving and analytical skills with ability to turn findings into recommendations
• Strong organizational, multi-tasking, and prioritizing skills
• Excellent verbal, written, and interpersonal communication skills

Work location:

Charlotte, NC

San Francisco, CA

Concord, CA

Required locations listed above. Relocation assistance is not available for this position.

Pay Range

$73,100.00 - $129,900.00 Annual

Benefits

• Information about Wells Fargo's employee benefits

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.