Consumer Digital Rewards - Sr. Marketing Specialist

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.

This Senior Marketing Specialist role is responsible for driving the execution of online marketing, email and ATM Rewards programs. This is an opportunity to join a highly collaborative and innovative team where you will partner across marketing and agencies to develop digital campaigns. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role. 

Responsibilities:

• Execute digital marketing campaigns to drive growth. 

• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties. 

• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy. 

• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines 

• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration. 

• Regularly review and understand campaign performance in order to optimize and make strategic decisions. 

• Understand how to uncover insights and leverage data to prioritize client messaging.

Required Qualifications:

• 4+ years of marketing campaign management or project management experience 

• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment

• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills

• Understands the importance of corporate standards, procedures, and approval processes

• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance

• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly

• Excellent oral and written communication skills

• Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot 

Desired Qualifications:

• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics

• Financial services experience

• Presenting to groups of all levels 

Skills:

• Adaptability

• Collaboration

• Problem Solving

• Process Management

• Product Marketing and Branding

• Active Listening

• Attention to Detail

• Oral Communications

• Prioritization

• Solution Delivery Process

• Analytical Thinking

• Business Acumen

• Digital Marketing

• User Experience Design

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40