Sr. Manager of Marketing Operations & Growth

Department: Marketing

FLSA Classification: Full-Time/Exempt

Reports To: Vice President of Marketing

Location/Workplace Type: Remote, with travel to Swyft HQ, Metairie, LA, and markets as needed (up to 30%)

Position Summary

We're looking for an experienced, hands-on Senior Manager of Marketing Operations & Growth to oversee the execution and delivery of marketing programs, optimize marketing operations, and support the company's growth initiatives.

This role is responsible for translating marketing priorities into actionable programs, managing agency execution and marketing technology, improving the online customer experience, and establishing processes and reporting that connect marketing activity to business results.

Working closely with the VP of Marketing and cross-functional teams, this individual will manage key initiatives, including brand integration and the rollout of a refreshed Swyft brand, while ensuring projects are delivered effectively, on schedule, and within approved budgets.

The ideal candidate is a business-minded marketing professional who combines strong project management, technical expertise, and operational discipline with the ability to move initiatives forward and deliver measurable results.

Key Responsibilities

• Execute growth initiatives. Manage the implementation and ongoing optimization of approved digital marketing and online sales initiatives. Monitor website performance, identify opportunities to improve the customer buying experience, and recommend conversion improvements to support growth objectives.
• Manage marketing performance and reporting. Oversee reporting that connects marketing activities and campaign spend to orders and installs within our CRM (HubSpot). Maintain dashboards and performance reporting that provide visibility into campaign effectiveness, market performance, and key marketing metrics.
• Oversee customer journeys and automation. Implement and manage automated email, SMS, and direct mail campaigns for prospects and customers, including follow-up workflows for individuals who begin but do not complete the online purchasing process.
• Manage agency execution and deliverables. Oversee day-to-day relationships and execution with digital, CRM, creative, and PR agency partners. Establish project expectations, monitor deliverables and performance against agreed objectives, address execution issues, and provide recommendations regarding agency effectiveness and needs.
• Coordinate market campaigns and promotions. Maintain visibility into market-specific promotions, offers, channels, and campaign results. Coordinate with sales, field marketing, and other internal stakeholders to support market launches and ensure consistent execution of approved marketing initiatives.
• Lead marketing program delivery. Manage cross-functional marketing projects and initiatives, including brand integration and the rollout of a refreshed Swyft brand. Develop project plans, coordinate stakeholders, monitor milestones, and ensure timely and effective implementation within approved budgets and direction.
• Manage marketing operations and processes. Develop, implement, and maintain project management processes, marketing intake procedures, workflows, and reporting routines that support efficient execution, visibility, and accountability across the marketing function.
• Support budget and resource management. Monitor project expenditures, agency costs, and campaign spending against approved budgets. Identify variances, communicate resource needs, and provide recommendations to support effective allocation and utilization of marketing resources.
• Collaborate across the organization. Partner with internal departments and leadership to coordinate marketing initiatives, communicate project progress, resolve execution challenges, and ensure alignment with established company and marketing priorities.
• Other duties as assigned.

Qualifications & Skills

• 8+ years of experience in marketing, marketing operations, digital marketing, sales operations, or program management.
• Experience managing marketing programs and translating strategic priorities into successful execution.
• Experience building reporting that connects marketing activity to sales results in a CRM such as HubSpot or Salesforce.
• A track record of managing complex, cross-functional projects and delivering initiatives on time and within established budgets.
• Comfort with technology, including the ability to learn new platforms and integrations quickly and coordinate technical partners.
• Experience managing agencies or vendors, including monitoring performance, deliverables, and service expectations.
• Strong analytical, organizational, and project management skills.
• Strong writing and communication skills, including the ability to provide clear updates and recommendations to senior leadership.
• A self-starter who takes ownership of execution, anticipates challenges, and moves work forward without waiting for every detail.
• Experience in telecommunications, broadband, or another subscription-based business preferred.
• Hands-on HubSpot experience, including workflows, lists, and reporting.
• Experience supporting a rebrand, brand integration, or brand refresh.
• Familiarity with conversion testing, Google Analytics 4, and digital attribution.
• Experience using AI tools to improve efficiency, productivity, and marketing operations.

Work Schedule

• This is a full-time position with a variable work schedule based on business and operational needs.
• The position requires flexibility to work early mornings, evenings, weekends, holidays, and other non-standard hours as business and operational needs require.

Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• Paid time off and company holidays
• 401(k) retirement plan options with employer matching
• Professional development opportunities and training opportunities
• Stable and growing regional company environment

Physical Demands

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to finger, handle, or feel, reach with hands and arms, and communicate effectively by speaking and hearing. The employee may occasionally be required to lift and/or move items weighing up to 25 pounds. Specific vision abilities required by the position include close vision, depth perception, and the ability to focus.

The conditions listed are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by managers as deemed appropriate.

Swyft Fiber is an Equal Opportunity Employer.