Digital Marketing Manager

Job Description

Job Description

Company Description

At Jefferson's Franchise Systems, LLC, our mission is to serve the freshest, highest-quality food to the communities we are proud to be a part of. We aim to create an inviting atmosphere where everyone feels welcome, whether they are spending time with family, enjoying a game, or simply craving our signature Double Dipped wings. As a growing organization, we partner with dedicated franchisees who share our values, are ready to work hard, and embrace having fun along the way.

POSITION SUMMARY 

The Digital Marketing Manager will play a pivotal role in collaborating on content calendars, creating thumb-stopping content, and finding new ways to connect with our fans online for both brands - Jefferson's & WingStand by Jefferson's across all locations. This role will need a experience in content creation, Meta Ads, and creative thinking.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential responsibilities include, but are not limited to the following:

Collaborate on Strategic Messaging: 

• Partner with the Director of Marketing on Strategic Messaging annually, bi-annually, and monthly to establish a cadence for talking about strong brand building and traffic driving messages. 

Capture and Create Content: 

• Establish creative content ideas and capture video and still images using the internal resources available through the Marketing Department for Facebook, Instagram, TikTok, X, LinkedIn, and more.
• Work with Creative Design resources to develop graphic design content for social and email assets. 

Develop New Digital Strategies & Outreach: 

• Partner with other members of the Marketing Department and the Director of Marketing on new creative an innovative ways to help keep brand messaging fresh and relevant. 
• Manage Digital & Social Ads and Pages: 
• Place ads on Meta Ads Manager and adjust audiences, targeting and budgets as needed. 
• Help maintain social page accuracy across both brands and all locations. 

Franchisee Collaboration: 

• Collaborate closely with franchisees to provide social support and creative thinking around expressed initiatives. 
• Data-Driven Insights: 
• Gather and analyze industry and brand-specific data to derive insights, inform decisions, and identify opportunities from ad performance for enhancement. 

Customer-Centric Campaigns: 

• Partner with the Director of Marketing to develop customer-centric marketing campaigns and partnerships that drive traffic, loyalty, and an educated customer base. 

Community Management: 

• Oversee and help manage community responses to ads across social media platforms. 

Asset Management: 

• Upload assets to resource libraries to ensure Franchisees have regular access. 

Budget Oversight: 

• Ensure Media Spend stays within budgeted goals. 
• Performs other work-related duties as assigned

QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Bachelor's degree in Marketing or Digital Marketing, Sports Marketing, Advertising, Journalism, Communications, Graphic Design, Public Relations, Business Administration, or related field. 
• 3 - 5 years of digital marketing experience - ideally in social media or paid media execution.
• Strong creative instincts and comfort editing short-form video content.
• A natural understanding of what engages people online - and why.
• Organized, proactive, and excited to be part of a small but mighty team that likes to win together.
• Exceptional communication skills for effective collaboration.
• Innovative mindset with the ability to drive creative marketing strategies.
• Proficiency in digital marketing platforms, social media, and email marketing.
• Hands-on experience running campaigns in Meta Ads Manager.
• Data-driven decision-making capabilities and strong analytical skills.
• Strong organizational skills with the ability to manage multiple tasks concurrently.
• Prior experience within a multi-location chain or franchise environment is highly desirable.
• Has a finger on the pulse of real-time sports conversations and cultural moments across college football, the NFL, college basketball, and major professional leagues is highly desirable.
• Experience in video editing footage is highly desirable.

PHYSICAL DEMANDS AND WORK ENVIRONMENT 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.