Marketing Analytics Lead MMM/MMA

Job Description

Job Description

Marketing Analytics Lead MMM/MMA

We’re looking for a strategic, data-driven Marketing Analytics Lead to elevate how we measure and optimize marketing performance. This role sits at the intersection of marketing, data science, and engineering—translating complex analytics into actionable insights that drive growth.

What You’ll Do

• Lead the design and execution of advanced measurement frameworks to evaluate marketing effectiveness across channels
• Leverage methodologies such as marketing mix modeling, multi-touch attribution, and experimentation to inform investment decisions
• Partner closely with data science and engineering teams to build scalable analytics solutions and ensure data integrity
• Utilize tools like SQL, Python, and Tableau to analyze data, build models, and deliver actionable insights
• Translate analytical findings into clear, compelling recommendations for senior stakeholders
• Drive a culture of testing and learning through structured experimentation and performance tracking

What We’re Looking For

• Demonstrated expertise in marketing measurement approaches, including mix modeling, attribution techniques, and experimental design or causal analysis
• Strong foundation in data, analytics, and statistical modeling, with hands-on experience using SQL, Python, and Tableau
• Proven ability to bridge business needs with analytical solutions in a collaborative, cross-functional environment
• Excellent communication skills, with the ability to simplify complex concepts for non-technical audiences

To apply, send your resume to

Let’s connect on LinkedIn!
linkedin.com/in/boydakelly

Boyd Kelly

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Company Description

Libertyjobs.com has become an essential destination site for experienced job seekers. Our recruiters are continually posting active job openings to the website. Feel free to search our database of open positions and apply for your next career move!

Hundreds of new jobs are listed on the site every month in a wide range of industries and locations. Last year we had over 900,000 unique job seekers visit our website, which means over 75,000 skilled job seekers search our openings every month.

Established in 2003, Liberty Personnel quickly grew into one of the largest technical recruiting agencies on the East Coast. Today, Liberty Personnel has a national presence and a diverse client base. Listed below are a number of the industries and openings we work on:

Information Technology, Software Programmers, Engineering, Manufacturing, Legal, Plant Maintenance, Construction, Oil and Gas, Medical Communications, Accounting, Finance, Electronics, Scientific, Medical Device, Sales, Pharmaceutical, Admin, Automation, Controls, Civil, HVAC, Wastewater, Structural, Electrical, Chemists, Validations, Logistics, Food Production, Renewable Energy and Machinists.

Company Description

Libertyjobs.com has become an essential destination site for experienced job seekers. Our recruiters are continually posting active job openings to the website. Feel free to search our database of open positions and apply for your next career move!\n\nHundreds of new jobs are listed on the site every month in a wide range of industries and locations. Last year we had over 900,000 unique job seekers visit our website, which means over 75,000 skilled job seekers search our openings every month.\n\nEstablished in 2003, Liberty Personnel quickly grew into one of the largest technical recruiting agencies on the East Coast. Today, Liberty Personnel has a national presence and a diverse client base. Listed below are a number of the industries and openings we work on:\n\nInformation Technology, Software Programmers, Engineering, Manufacturing, Legal, Plant Maintenance, Construction, Oil and Gas, Medical Communications, Accounting, Finance, Electronics, Scientific, Medical Device, Sales, Pharmaceutical, Admin, Automation, Controls, Civil, HVAC, Wastewater, Structural, Electrical, Chemists, Validations, Logistics, Food Production, Renewable Energy and Machinists.