Head of Product Marketing

Prolific is not just another player in the AI space – we are the architects of the human data infrastructure thats reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, its the quality and diversity of human-generated data that truly differentiates products and models.

The role
Were looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. Youll own how we position, message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant supply, and services into coherent solutions that land across very different buying contexts.

This is a player‑coach role. Youll manage a team of three PMMs – each embedded in different parts of the business – while staying operational on the highest‑stakes positioning and launches. Youll be the connective tissue between Product, Sales, and the vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.

Youll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics navigating data quality and funding questions, and enterprise buyers building business cases. If youre energised by growing a PMM function in a world of complexity, this will be a good fit.

What you’ll be doing in the role

Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement

Own Prolifics product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on

Build and run the product launch framework: the process, the templates, the cross‑functional coordination that makes launches predictable and effective

Own solutions packaging and go‑to‑market strategy for combination of platform, participants and services

Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning

Work directly with Sales leadership to understand whats landing in deals, whats not, and translate that into better narratives and sales enablement materials

Conduct and synthesise market, competitive, and customer research to inform product strategy and go‑to‑market decisions

Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact

What you’ll bring to the role

7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs

Experience building PMM as a function – not just executing within an established playbook

Proven ability to translate complex, technical products into positioning that lands with different buyer types

Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders

Track record of shipping launches that moved business metrics, not just "got out the door"

Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs

Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi‑stakeholder buyer journeys

Why Prolific is a great place to work
Weve built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high‑quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems.

We believe that the next leap in AI capabilities wont come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research.

Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission‑driven culture. At Prolific, our compensation packages for eligible roles include base salary, equity, and benefits. Many roles also include the opportunity to earn a cash variable element, such as a bonus or commission. Each job posting shows a salary range that reflects the minimum and maximum target for new hires, based on the role’s location as well as your skills, experience, and relevant education or training. You can check the job posting’s subtitle to see where the position is based. Your recruiter will also be happy to share the specific salary range for your preferred location during the hiring process.

For pay transparency, the base salary range for this full‑time role in New York is $180,000 - $230,000 per annum.

By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolifics Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.

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