Regional Retail Manager

Regional Manager

The Regional Manager role at Acosta is a senior-level sales and operations leadership position accountable for driving revenue growth, expanding market share, and strengthening distributor and retail partnerships across an assigned geographic region. This role provides strategic oversight and hands-on leadership to ensure consistent, high-impact execution of Goya's sales and merchandising strategies within Walmart. This position requires strong operational discipline, people leadership, and a solutions-oriented mindset to protect execution, maintain coverage continuity, and deliver against both short- and long-term business objectives. Travel Requirement: Up to 60% travel, including in-market store visits, client meetings, team development and client engagement.

Sales & Growth Strategy

• Develop and execute regional account strategies to drive volume growth, revenue attainment, and expanded product distribution within Walmart.
• Translate national Goya priorities into actionable regional plans that support merchandising, promotion, and seasonal execution.
• Identify growth opportunities, risks, and competitive dynamics within the region and adjust strategies accordingly.

Relationship Management

• Build and maintain strong partnerships with Walmart store leadership, market teams, and independent brokers.
• Serve as a senior regional representative for Crossmark and Goya, reinforcing credibility, responsiveness, and execution confidence.
• Collaborate cross-functionally with internal stakeholders to ensure alignment and support for regional initiatives.

Retail Execution & Merchandising

• Ensure compliant execution of planograms, shelf standards, pricing, inventory levels, and promotional displays.
• Conduct regular store walks and audits to validate execution quality and address gaps in real time.
• Drive consistent execution standards across the region to protect brand equity and sales performance.

Coverage & Workforce Execution

• Own the regional coverage strategy, ensuring consistent execution across all assigned Walmart locations using defined resources as appropriate.
• Proactively identify, mitigate, and resolve coverage gaps resulting from attrition, LOAs, onboarding delays, compliance issues, or operational disruptions.
• Lead workforce planning and headcount optimization, aligning staffing models to store volume, workload intensity, travel efficiency, and seasonal needs.
• Establish clear coverage expectations, inspection cadence, and escalation protocols with direct reports.
• Serve as the primary point of escalation for coverage-related risks, providing timely, solution-oriented recommendations to internal leadership and client stakeholders to minimize business disruption.

Leadership, Hiring & Talent Development

• Recruit, hire, train, mentor, and lead managers and their direct reports to drive accountability, execution excellence, and engagement.
• Partner closely with Talent Acquisition, HR, and Operations to accelerate hiring, onboarding, and training—ensuring associates are store-ready, compliant, and effective prior to assignment.
• Coach leaders through performance management, succession planning, and team development.
• Reinforce Crossmark's leadership values, compliance standards, and operational expectations.

Performance Tracking & Reporting

• Analyze regional sales data and operational KPIs to monitor performance, identify trends, and course-correct as needed.
• Provide regular reporting and insights on sales results, execution quality, coverage stability, and marketplace dynamics.
• Leverage data to inform decisions, prioritize resources, and support recommendations to leadership and clients.

Operational Excellence & Risk Management

• Ensure adherence to Walmart policies, Goya standards, contractual service levels, and Crossmark compliance requirements.
• Identify executional, compliance, and workforce risks early and implement corrective action plans.
• Drive continuous improvement by standardizing best practices and eliminating recurring issues across the region.

Qualifications

• Experience: 3–5+ years of experience in CPG sales, account management, or related fields; DSD (Direct Store Delivery) experience required.
• Leadership: Proven ability to lead, mentor, and manage teams in a fast-paced, field-based environment.
• Analytical Skills: Strong capability to analyze data, forecast results, plan territories, and make operational decisions.
• Communication: Excellent interpersonal and communication skills with the ability to influence across retailers, distributors, and internal partners.
• Education: Bachelor's degree in business, marketing, or a related field preferred.
• Travel: Willing and able to travel up to 60% of the time.

Acosta is a part of Acosta Group – a collective of the industry's most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world. But it's not just about what we do – it's about who we are. With a team of over 20,000 associates, we're a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact View email address on click.appcast.io. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use.