Marketing Operations Manager (HubSpot)

Job Description

Marketing Operations Manager (HubSpot)

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The Matchbox is a [HubSpot Solutions Partner / RevOps consultancy] helping growing B2B companies turn email into a reliable revenue channel. We're a small, senior team, and our clients rely on us to get it right the first time.

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We're hiring a Marketing Operations Manager to lead email marketing inside HubSpot for our clients. You'll work directly with clients, from strategy and setup through execution, testing, and reporting. You'll be deeply hands-on, equally comfortable building a nurture workflow and walking a client through the results, and trusted to run engagements with minimal oversight. This role reports to the [Head of Delivery / Director of Client Services].

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Location: Remote | Type: Part-time contract (W-9) | Rate: $50/hour

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THE ROLE

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You'll be the email marketing authority our clients turn to. That means diagnosing why emails aren't landing or converting, designing programs that fix it, building them in HubSpot, and teaching client teams to keep them running. You'll own email performance and the operational foundation behind it, and you'll represent The Matchbox as a trusted advisor in every conversation.

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WHAT YOU'LL OWN

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• Build and manage email programs in HubSpot: newsletters, promotional sends, nurture sequences, onboarding flows, and re-engagement campaigns
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• Design and optimize automation: workflows, triggers, lead scoring, lifecycle stages, and behavior-based sends
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• Manage list strategy and segmentation: list hygiene, suppression rules, subscription types, and preference management
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• Own deliverability: domain authentication (SPF, DKIM, DMARC), sender reputation, bounce and spam complaint monitoring, and warm-up plans
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• Run A/B and multivariate tests on subject lines, content, send times, and calls to action, and turn results into clear recommendations
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• Build responsive email templates and modules that are on-brand, accessible, and tested across clients and devices
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• Report on what matters : open, click, conversion, unsubscribe, and revenue-influenced metrics, with dashboards clients can read at a glance
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• Keep email connected to the CRM: clean lead handoff, accurate lifecycle stages, and reliable HubSpot–Salesforce sync
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• Ensure compliance with CAN-SPAM, GDPR, and CASL, including consent capture and opt-out handling
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• Lead client discovery, audits, and training so teams understand their email program and can run it confidently
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• Document processes, naming conventions, and playbooks that clients can actually use
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WHAT WE'RE LOOKING FOR

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• Active HubSpot certifications are required , including HubSpot Email Marketing and HubSpot Marketing Software
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• 4+ years of hands-on HubSpot experience , with a strong focus on email marketing, ideally in an agency, consultancy, or multi-client environment
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• Deep expertise in HubSpot workflows , segmentation, lead scoring, and email reporting: you've built and managed complex programs, not just sent campaigns
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• Working knowledge of deliverability best practices and email authentication
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• Strong understanding of email design and HTML/CSS basics for troubleshooting templates
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• Working knowledge of Salesforce or another CRM and how it connects to HubSpot
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• Confident client communication: you can explain results and trade-offs to executives and non-technical teams without losing either
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• Data-oriented: comfortable building reports from scratch and using data to decide what to test next
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• Self-directed: you don't wait to be told what to fix, and you manage multiple client projects at once
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• Nice to have: experience with tools like ZoomInfo, Clearbit, or intent data platforms, plus familiarity with SQL or BI tools
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WHAT GOOD LOOKS LIKE

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• Clients' emails reach the inbox, with healthy sender reputation and low spam complaints
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• Lists are clean, segmented, and compliant
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• Nurture and lifecycle programs move leads forward and the sales team trusts the leads they receive
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• Clients can tie email to pipeline and revenue with confidence
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• Every send launches on time, tested, and with tracking in place
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• Clients renew, expand, and refer us to others
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WHY THE MATCHBOX

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• High-impact, client-facing work where your expertise is visible and valued
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• A variety of industries, list sizes, and email challenges across our client base
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• A small, senior team with real ownership and room to shape how our email practice grows
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• $50 per hour on a part-time contract, with the flexibility of fully remote work
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The Matchbox is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to an inclusive hiring process.