Marketing Manager - Real Estate

We are seeking an entrepreneurial Real Estate Marketing Manager to drive growth across multiple real estate entities. This hands-on role is responsible for developing and executing marketing strategies that generate qualified leads, expand market presence, and build customer pipelines. The ideal candidate is a self-starter who thrives in a fast-paced environment, understands business performance and P&L fundamentals, and is comfortable building marketing programs from the ground up. This is an opportunity to operate with significant ownership and help scale multiple real estate businesses. Key Responsibilities Develop and execute comprehensive marketing strategies to support growth across multiple real estate entities. Build and manage customer acquisition funnels that generate qualified buyer, seller, investor, renter, and referral leads. Identify opportunities to expand into new markets and increase brand visibility within existing markets. Create and manage digital marketing campaigns, including paid search, social media, email marketing, content marketing, and lead nurturing initiatives. Track, analyze, and optimize marketing performance metrics, lead conversion rates, and return on investment. Work closely with sales, operations, and executive leadership to align marketing efforts with business objectives. Manage relationships with external vendors, agencies, media partners, and marketing platforms as needed. Develop local market outreach programs, partnerships, events, and community engagement initiatives. Monitor competitive activity, market trends, and consumer behavior to identify growth opportunities. Assist in budget planning and demonstrate an understanding of marketing spend, profitability, and overall business performance. Utilize P&L awareness to evaluate marketing investments and support strategic business decisions. Build scalable marketing systems, processes, and reporting structures as the organization grows. Maintain brand consistency across all entities while tailoring messaging to each target audience. Qualifications 3–4+ years of marketing experience, preferably within real estate, single-family residential, rent-to-own, brokerage, property management, or related industries. Proven track record of generating leads and supporting business growth through marketing initiatives. Experience developing and managing multi-channel marketing campaigns. Strong understanding of customer acquisition, lead generation, and sales funnel management. Knowledge of marketing analytics, reporting, and performance measurement. Understanding of P&L concepts and how marketing impacts revenue and profitability. Excellent project management and organizational skills. Strong communication and interpersonal abilities. Self-starter with the ability to work independently and make decisions with limited oversight. Entrepreneurial mindset with a willingness to build and scale programs from the ground up. Comfortable wearing multiple hats and operating in a high-growth environment. Preferred Qualifications Experience marketing real estate investment, residential sales, brokerage, rent-to-own, or property management services. Familiarity with CRM systems, marketing automation tools, and lead management platforms. Experience managing marketing efforts across multiple brands or business units. Experience supporting market launches or geographic expansion initiatives #J-18808-Ljbffr Phifer & Company