Retail Sales Manager
Consulting By Frank Marino & Assoc, LLC
Job Description
Retail Sales Manager | Frozen Food CPG
Chicago, IL · Full-time · In-person · Travel as needed
We’re conducting a confidential search for a Retail Sales Manager to build a grocery retail channel for a food company expanding into consumer packaged goods. The primary focus is winning the company’s first retail freezer placements and building a fresh packaged retail program. You’ll also support the foodservice sales team on select frozen opportunities.
What you’ll do
- Build the retail sales plan from the ground up. Identify target grocers and regional chains, map category review calendars, and develop the broker, pricing, trade spend, and slotting strategy.
- Lead buyer presentations and category reviews. Secure initial listings for frozen and fresh packaged products and manage broker and distributor relationships.
- Own retail promotions, merchandising, and sell-through reporting. Use store-level results to improve sales velocity and inform product development.
- Partner with the foodservice sales team on frozen opportunities with restaurant chains and coordinate with co-manufacturing and operations teams on volume forecasts.
- Report weekly on pipeline and forecast. Track retail doors opened, SKUs placed, units sold per store per week, gross margin dollars, and trade spend efficiency.
What you’ll bring
- 5+ years of retail CPG sales experience, ideally in frozen food or produce.
- A track record of taking a new brand into grocery and securing initial retail placements.
- Hands-on experience with category reviews, retail brokers and distributors, pricing, slotting, and trade promotions.
- Ability to build a sales channel from the ground up and collaborate with foodservice and operations teams.
- Based in the Chicago area or willing to relocate.
Compensation
Base salary plus uncapped commission on margin dollars.
$44.7k - $69.7k
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