Lead Audience Strategy Analyst for Web, Media and Email

Title: Lead Audience Strategy Analyst for Web, Media and Email

Miami, FL (4 days onsite)

Notes

• They want someone with experience performing either strategic digital analysis, financial analysis or business intelligence/marketing analytics highly preferred
• Experience analyzing consumer behavior and optimization of consumer experiences
• Audience Creation experience related to web, media and email
• 5 + years of experience customer focused Data analysis with strong with SQL
• needs to be strong at A/B testing.
  • Use data exploration to guide A/B testing recommendations for future segmentation and personalization strategies.
  • Analyze the results of any A/B tests using statistical methods to determine statistical significance and identify trends and patterns in the data
• The overall goal is to drive strong customer engagement through relevant, personalized content in our digital marketing efforts. In this role, you will develop a deep understanding of who our customers are and how to meet their needs to help drive incremental direct business.
• Data modeling - will not be building it but needs experience on how to use it
• Use data analysis tools, such as Excel and Power BI
• Strong SQL based programming to manipulate and analyze data for use in Databricks and/or Oracle
• Conduct end-to-end exploratory data analysis for large data sets from a wide range of data sources, and define data parameters according to ETL logic
• Experience in travel/leisure hospitality preferred
• Experience with email marketing preferred