Head of Growth
Lysander Commerce Inc.
Head of Growth (Remote, Full-Time Contractor) Job description We're a fast-scaling 8-figure K-beauty DTC skincare brand spending 7 figures a month on Meta. We need a Head of Growth who owns revenue. Leadership sets the target (e.g., $10M/month); you own the plan, the team, and the spend to hit it. North star: revenue Scope of work/deliverables Revenue: own the monthly revenue target and the plan to hit it Paid acquisition: own all paid spend, starting with Meta: budgets, targets (CAC, MER, ROAS), and the media buyers and agencies running it New channels: launch and scale new channels, including Google Demand Gen and native (Taboola, Outbrain, NewsBreak and similar) New products: scale new SKUs and product lines through acquisition, from launch to scale Team leadership: oversee three departments: Creative: strategists and editors producing ads CRO: landing pages, funnels, AOV, testing Retention: email, SMS, subscriptions, LTV Reporting: weekly growth report and monthly revenue review with leadership KPIs you own Monthly revenue vs. target Total ad spend and spend by channel Blended MER, new-customer CAC and contribution margin Revenue from new channels and new SKUs Department KPIs rolled up: creative win rate, RPV, LTV and churn Requirements In-house growth leadership at a DTC e-commerce brand doing $10M+/year Has owned a revenue number and scaled paid acquisition, with Meta as the core channel Has launched and scaled at least one channel beyond Meta (Google, native or similar) Has managed creative, CRO and retention teams, or leaders of those teams Strong direct-response instincts: angles, offers, funnels Data-driven: lives in contribution margin, MER and cohort data Nice to have: beauty, skincare or wellness; experience selling to women 40+ Expectations First 30 days: audit acquisition, creative, CRO and retention; set baseline numbers; present a plan to hit the revenue target First 60 days: department goals set and tracked; first new channel in testing First 90 days: revenue trending toward target; a new channel or SKU scaling profitably Weekly report every Monday: revenue vs. target, spend, MER, department KPIs, next week's priorities At least 4 hours daily overlap with US Eastern time 30-day trial period Compensation 10,000–20,000/month, based on experience Opportunity for a profit split based on performance #J-18808-Ljbffr Lysander Commerce Inc.
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