Associate Planner

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology‑led OOH solutions and a full‑service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business. THE ROLE The Associate Planner will be responsible for developing and managing both traditional and nontraditional OOH media planning at the national and hyper local levels. Reporting to the Manager/Director, the Associate must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances. A DAY IN THE LIFE Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc. Calculate reach, frequency and any other applicable metrics for recommended OOH channels Design and present in a professional manner Prepare proposals and clearly communicate OOH plan recommendations Send OOH RFPs in alignment with engagement strategies and client goals Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities Learn and become fluent with the proprietary buying/planning platform, Plato Manage and organize daily tasks Set up and execute approved plans accurately Work closely with team members to ensure tasks are completed accurately and all deadlines are met Remain up‑to‑date on industry trends and performance across all OOH formats Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives Develop and maintain relationships with vendor partners and internal teams WHAT WE’RE LOOKING FOR Ability to change course of action based on priority of tasks or staff needs. Demonstrate solid communication skills, both oral and written, in order to facilitate timely completion of all maintenance and production tasks. Communicate in a way to build professional relationships with our OOH partners in order to maximize the benefits to both Talon and our clients. Ensure plans are sent to Nashville for entry into Production system. Able to determine and set levels of priority based upon prior training and then organize daily tasks accordingly. Process large volumes of data in a timely manner with a high degree of accuracy. Ability to analyse data and information and then confidently make good business decisions for Talon and our clients. AS WELL AS Basic math skills Microsoft Office Positive attitude toward role and Agency. Professional demeanor and appearance. Strong organizational skills, attention to detail Self‑motivated in all phases of work. Strong written, verbal and presentation skills Proactive and can‑do attitude WHY US “The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon OUR VALUES AND HOW WE WORK TOGETHER WE ARE BOLD As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships. We challenge respectfully We lead the way WE ARE HUMAN We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return. We value collaboration and togetherness We are empathetic WE ARE SMART Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients. We grow and learn We are trusted We are mission possible Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent. *Dependent upon experience, the salary for this role can range from $55,000-$65,000* #J-18808-Ljbffr