Assistant Vice President, Site Activations and Special Projects

Assistant Vice President, Site Activations and Special Projects

New York, New York, United States

Our Vision: To make New York City the global model for inclusive innovation and economic growth, fueled by the City's diverse people and businesses.

Our Mission: Creating a vibrant, inclusive, and globally competitive economy for all New Yorkers.

NYCEDC's Asset Management Division manages 64 million square feet of real estate properties and non-traditional assets across all five boroughs of New York City including commercial and industrial real estate properties as well as transportation, critical infrastructure, and energy assets. Asset Management pursues a triple-bottom line strategy, targeting economic returns and multiple social metrics including job creation, growing equitable neighborhoods, and ensuring a thoughtful approach to incorporating sustainable and resilient measures.

Position Overview

The Assistant Vice President (AVP), Site Activations and Special Projects will lead the overall site activation strategy and implementation for NYCEDC's Sunset Park portfolio, including three key assets along the Southwest Brooklyn waterfront. The Sunset Park portfolio is undergoing a generational transformation through redevelopment and investment. The AVP's focus will be on ensuring key assets across two campuses (the Brooklyn Army Terminal and MADE Bush Terminal) are activated through high-quality events, public programming, and strategic partnerships that strengthen asset branding and promotion, support leasing activities and community engagement goals, and generate revenue. The role will also oversee and manage TV and film requests and related onsite activities, and advance community engagement and placemaking through cultural programming and public art across the Sunset Park portfolio. While the primary focus of this role is Sunset Park, the AVP may advise on site activations and special projects across other Asset Management properties on a more limited basis.

Essential Duties and Responsibilities:

• Develop and implement asset activation strategies that promote Sunset Park portfolio assets, enhance community and cultural programming, and generate revenue.
• Identify opportunities and cultivate partnerships with tenants, event producers, cultural organizations, community partners, and other users to activate portfolio assets year-round.
• Oversee all aspects of the operational execution of site activations, including location selection, permitting coordination, applicable contracting and licensing, scheduling, and managing event calendars; ensure marketing and promotional materials are developed and maintained.
• Serve as a key partner and liaison to NYCEDC Portfolio Management teams, Marketing, Public Affairs, Property Operations, and other internal teams and external partners to facilitate the activation and overall promotion of portfolio assets.
• Serve as the primary point of contact for Sunset Park marketing and public relations initiatives, leading project planning, coordination, contract management, and execution in partnership with internal NYCEDC teams and external vendors and consultants.
• Implement portfolio pricing structures, discounted space and in-kind protocols, standard operating procedures, and process enhancements across portfolio assets.
• Serve as a clearinghouse and oversee TV and film requests, oversee onsite filming activities, and field other space inquiries and requests for the Sunset Park portfolio and other AM assets, ensuring coordination and overall alignment with operational, community, and financial goals.
• Research, benchmark, and report on key market and event industry trends and actively prospect event partners and community programming partners for portfolio activations.
• Manage financial performance for site activations, including tracking P&L and other key metrics.
• Participate in the annual budgeting process and continuously monitor, track, and report on revenue, expenses, and other metrics.
• Manage and implement special projects for the Sunset Park portfolio as needed.
• Schedule flexibility including nights and weekends will be required as needed.
• Other duties as assigned.

Qualifications:

• Bachelor's degree or equivalent in a related field.
• At least 5 years of experience in special events and/or public programming execution, marketing or public/external affairs (preferably with client management experience or related field).
• Experience managing vendors and procurement contracts.
• Experience in business development for event venues.
• Effective written and verbal communicator with strong analytical and problem-solving skills.
• Proven ability to manage multiple projects simultaneously, prioritize competing demands, and meet deadlines with attention to detail and organization.
• Demonstrated ability to take initiative, identify opportunities for improvement, and drive projects forward with limited supervision.
• Demonstrated experience collaborating effectively with teams, including cross-functional collaboration and stakeholder management.
• Strong customer service orientation when working with partners, tenants, and community stakeholders.
• Proficient in Microsoft Office.
• New York City residence is required within 180 days of hire.

Salary Range

$110,000 - $113,000 USD

About Us: New York City Economic Development Corporation is a mission-driven, nonprofit organization that works for a vibrant, inclusive, and globally competitive economy for all New Yorkers. We take a comprehensive approach, through four main strategies: strengthen confidence in NYC as a great place to do business; grow innovative sectors, with a focus on equity; build neighborhoods as places to live, learn, work, and play; and deliver sustainable infrastructure for communities and the city's future economy.

NYCEDC is committed to offering competitive benefits to support employee health, happiness, and work-life balance. We offer comprehensive benefits and unique perks to ensure NYCEDC employees flourish in their professional and personal lives:

• Generous employer subsidized health insurance
• Medical, dental, and pharmacy plans
• Vision and hearing benefits
• Flexible spending accounts for healthcare and dependent care
• Short term and long-term disability coverage
• 100% employer covered life insurance and supplemental life insurance coverage
• Up to 25 vacation days
• Floating Holidays and Summer Fridays
• Parental leave - up to 20 paid weeks
• Retirement savings programs
• Company-paid 401(a) defined contribution plan
• 457(b) tax-advantaged retirement savings plan
• Tuition Reimbursement program
• Continuing education and professional development
• Public Service Loan Forgiveness (PSLF) eligible employer
• College savings plan
• Backup childcare
• Gym membership discounts
• A Calm.com membership for mindfulness and mental health support
• Employee discounts through Plum Benefits and much more

Benefits listed above may vary based on the length and nature of your employment with New York City Economic Development Corporation. These benefits are subject to be modified at any time, at the discretion of the organization.

The New York City Economic Development Corporation is an Equal Opportunity Employer. Our Diversity, Equity, and Social Responsibility Mission is to create a People First strategy by attracting, retaining, and engaging a diverse and talented workforce. Like the city of New York, NYCEDC knows our strength comes from each of our connected parts, making the fabric of our organization better and stronger because of our unique employees' talents.

For more information, visit our website at edc.nyc.