Digital Fundraising Manager
$60k - $70kThe Pontifical Mission Societies USA
Position Summary The Digital Fundraising Manager advises the VP for Development on strategies for building, scaling, and managing TPMS's online individual giving program and executing approved campaigns. This role drives donor acquisition, retention, and growth through digital channels-including email, paid social, P2P, and web-while integrating seamlessly with offline, direct mail, and major gift strategies. The Manager will leverage data-driven insights to maximize online revenue, aiming to establish a digital-first culture that enhances donor trust and stewardship. This is a full-time position located preferably in St. Petersburg, Florida, with New York City possible. Five-days a week in office is expected, except when work demands one to be off-site. Essential Duties and Responsibilities
- Digital Strategy & Execution: With the VP for Development, create and implement a comprehensive annual digital fundraising plan, including campaign calendars, email marketing, SMS, and digital advertising.
- Online Revenue Growth: Proactively manage and optimize the online donation experience to increase conversion rates, average gift size, and monthly donor acquisition.
- Donor Stewardship & Journey: In collaboration with Communications, utilize HubSpot to build automated donor journeys, nurturing new donors through personalized engagement, and re-engaging lapsed donors.
- Platform Management: Oversee the digital fundraising platform, donation pages, and website content to ensure mobile-friendly, secure, and user-friendly giving experiences.
- Data Analytics & Testing: Monitor key performance indicators (KPIs), conduct A/B testing on landing pages and emails, and analyze performance data to optimize campaigns for higher return on investment (ROI).
- Campaign Coordination: Support digital strategy for #IGiveCatholic, World Mission Sunday, Apostolic Giving Circle (monthly giver program), Advent/Lenten appeals, Mass stipend appeals, and all direct mail campaigns.
- Collaboration & Content: Collaborate with communications, programming, and missionary partners to create compelling stories that promote our mission to help the Holy Father bring the Gospel to the ends of the Earth.
- Vendor Management: Collaborate with external digital agencies, consultants, and platform vendors to achieve organizational goals.
- Education: Bachelor's Degree or equivalent
- Experience: 3+ years of experience in non-profit digital fundraising or marketing. Strong experience with email marketing, SEO, PPC (Google Ads), and social media advertising.
- Technical Skills: Proficiency in eCRM platforms (e.g., Virtuous, HubSpot) and online fundraising tools (e.g., Fundraise Up, Virtuous Forms, Raised Donors).
- Communication & Analytical Skills: Exceptional written communication and storytelling skills; ability to analyze data and translate it into actionable strategies.
- Adaptability & Collaboration: Demonstrated flexibility in dynamic environments and experience partnering with external vendors and internal stakeholders to align priorities, navigate change, and deliver results.
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