Technical Sales Manager

Job Description

Job Description

Technical Sales Manager

Location: Atlanta, GA preferred. Other U.S. locations considered based on customer coverage and travel access.

Position: Full-time individual contributor focused on U.S. business development.

About Merrytex

We are a growing textile and apparel company specializing in medical uniforms, hospitality textiles, and workwear solutions. Our products are sold to both B2B and consumer markets, including through Amazon in the United States. We combine textile development and manufacturing with practical experience in laundry operations. Our focus is functional textiles designed for repeated industrial laundering, with performance and service life that help customers manage replacement costs.

About the role

We are looking for a consultative sales professional who can learn our products, understand a laundry operator’s challenges, and turn textile performance into a clear business case. You will develop new accounts, visit customer facilities, and work with our technical teams to recommend products and validate their value through trials. You will own the sales process from prospecting through initial orders and repeat business.

What you will do

• Build new business with independent, regional, and national commercial laundries and linen rental operators serving foodservice and healthcare markets.
• Visit laundry facilities and build relationships with owners, purchasing leaders, plant managers, and quality teams. Understand their textile failures, replacement costs, rewash issues, and end-customer expectations.
• Learn our products and explain relevant textile characteristics, including fiber blends, fabric construction, strength, shrinkage, colorfastness, and performance after repeated laundering.
• Recommend products for each customer’s application and processing conditions. Use specifications, test results, and trial data to explain advantages and performance limits.
• Coordinate samples and customer wash trials with our technical and quality teams. Agree on evaluation criteria, document results, resolve questions, and convert successful trials into orders.
• Build cost-per-use comparisons using purchase price, usable textile life, replacement and rewash rates, and customer operating data. Explain when longer wash life creates measurable value.
• Prepare proposals, negotiate within agreed pricing and margin guidelines, and coordinate product specifications, order requirements, and delivery expectations with internal teams.
• Maintain an accurate CRM pipeline and sales forecast. Follow up consistently, develop repeat business, and share customer feedback with our development and manufacturing teams.

What you will bring

• Demonstrated success in B2B field sales or business development, including winning customers you personally prospected and converting opportunities into repeat business.
• A working understanding of textiles and product performance, or related technical sales experience with a demonstrated ability to learn textile applications quickly.
• Curiosity and a practical approach to learning. You are comfortable visiting production floors, asking detailed questions, reviewing data, and working with technical specialists.
• The ability to connect a product’s technical features to an operating problem and explain the financial value clearly. Comfortable using spreadsheets for basic cost comparisons.
• Strong spoken and written English, clear presentations, and disciplined follow-through. Able to organize a territory, manage a pipeline, and work independently.
• Willingness and ability to travel regularly within the U.S., including overnight stays, and collaborate with colleagues across cultures and time zones.

Preferred experience

• Three or more years of relevant B2B sales experience. Comparable achievements and relevant technical or operational experience will also be considered.
• Experience selling textiles, laundry chemicals, equipment, or related solutions to commercial laundries or linen rental operators, particularly in foodservice or healthcare.
• Hands-on involvement in product evaluations, wash trials, quality troubleshooting, or cost-of-use discussions. Relevant industry relationships are a plus.
• Chinese Mandarin language reading and writing is a plus.