Staff Integrated Campaigns Manager

Role Description

As the Staff Integrated Campaigns Manager, you'll lead integrated campaigns (demand generation) on the Growth Marketing team at Docker. You will own the full lifecycle of high-impact demand generation campaigns end to end, without hand-holding, but surrounded by a talented team who wants you to succeed.

• You'll sit at the intersection of day-to-day execution, campaign strategy, and cross-functional orchestration.
• You own webinar programs from concept through post-event nurture and ROI reporting.
• You'll have strong opinions on lead scoring models and can spot issues with attribution.
• You understand how Marketo speaks to Salesforce and build campaigns that span the full funnel.
• This is the right-hand seat to the Head of Integrated Marketing Campaigns.
• When the head of function is unavailable, you are the one in the room.
• You report to the Head of Integrated Marketing Campaigns within Growth Marketing.

Responsibilities

• Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions.
• Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership.
• Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting.
• Architect and refine lead scoring models in Marketo.
• Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events.
• Act as a senior stakeholder representative in high-stakes cross-functional planning.
• Partner deeply with Product Marketing to translate technical product narratives into campaign messaging.
• Develop and enforce scalable, repeatable campaign frameworks.
• Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce.
• Manage agency relationships and external vendors.
• Mentor and support more junior campaign team members.

Qualifications

• 7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience.
• Marketo expertise is required.
• Deep expertise in funnel metrics.
• Sophisticated lead scoring understanding.
• Webinar campaign ownership.
• Strong executive presence.
• Demonstrated ability to operate in a high-velocity environment.
• Exceptional written communication.
• Experience with Google Analytics, Salesforce, and a modern martech stack.
• Cross-functional fluency.
• Developer or technical audience marketing experience is a significant differentiator.

Bonus

• You have marketed developer tools, open-source software, or infrastructure products.
• Built ABM programs alongside broader demand gen.
• Contributed to a campaign playbook others adopted.
• Worked somewhere that ships so fast the quarterly plan was outdated by week three.

What to Expect

• First 30 Days: Immerse in Docker’s product, buyer journey, enterprise ICP, and the current campaign portfolio.
• Audit the Marketo instance and lead scoring model.
• Build working relationships with key stakeholders.
• Engage with the upcoming monthly launch calendar.

• First 90 Days: Own and ship webinar programs end to end against the launch calendar.
• Stand up or refine the lead scoring model.
• Build and run multi-touch campaigns for the next Tier 01 product launch.
• Establish a reporting cadence that ties campaign performance to pipeline and revenue.

• One-Year Outlook: Deliver against the full-year campaign contribution to pipeline.
• Run a repeatable campaign framework that absorbs Docker’s monthly launch cadence.
• Operate as the trusted right hand to the Head of Integrated Campaigns.
• Mentor junior campaign team members.

Benefits

• Freedom & flexibility; fit your work around your life.
• Designated quarterly Whaleness Days plus end of year Whaleness break.
• Home office setup; we want you comfortable while you work.
• 16 weeks of paid Parental leave (after 6 months of employment).
• Technology stipend equivalent to $100 USD net/month.
• PTO plan that encourages you to take time to do the things you enjoy.
• Training stipend for conferences, courses and classes.
• Equity; we are a growing start-up and want all employees to have a share in the success of the company.
• Docker Swag.
• Medical benefits, retirement and holidays vary by country.
• Remote-first culture, with offices in Seattle and Paris.

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.