Lifecycle Marketing Lead

Role Description

Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation.

Your Day To Day

• Lifecycle Strategy & Customer Growth
  • Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement.
  • Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement.
  • Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes.
  • Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns.
• CRM & Technology Leadership
  • Evaluate, select, and implement lifecycle marketing and CRM technology platforms.
  • Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
  • Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives.
  • Build scalable systems and processes that support long-term lifecycle growth.
• Campaign Development & Automation
  • Design and launch automated lifecycle programs across multiple channels.
  • Create personalized customer journeys that improve engagement and conversion rates.
  • Develop testing frameworks to continuously improve messaging, targeting, timing, and performance.
• Analytics & Measurement
  • Establish lifecycle marketing reporting, KPIs, and attribution models.
  • Analyze customer behavior and campaign performance to identify growth opportunities.
  • Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact.
  • Translate insights into actionable recommendations for leadership and cross-functional partners.
• Cross-Functional Leadership
  • Partner closely with Marketing, Product, and Operations teams to align lifecycle initiatives with broader business objectives.
  • Influence customer experience strategy through data-driven insights and customer behavior trends.
  • Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.

Qualifications

• 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth.
• Experience building lifecycle programs from scratch.
• Experience owning business outcomes, not just campaign execution.
• Strong analytical and segmentation skills.
• Experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms.
• Ability to work strategically while remaining hands-on.
• Strong cross-functional leadership skills.

Requirements

• The salary range for this role is $145,000 - $155,000 USD dependent on experience, as well as an annual bonus and options.

Benefits

• Competitive pay
• Annual bonus
• 401(k)
• Stock options
• PTO and sick time
• Dental insurance
• Health insurance
• Vision insurance
• Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream
• Employee development opportunities
• 16 free museum tickets per year for friends and family, with free entry for self
• 50% off retail products
• Ability to advance within the organization