Product Growth & Lifecycle Marketing Lead

Role Description

Product Growth & Lifecycle Marketing Lead owns the motion that turns residents and community managers into deeply engaged, expanding users. This is not a demand gen role. It is not a traditional product marketing role. It sits at the intersection of consumer growth instincts, lifecycle marketing rigor, and product experimentation, and it requires someone who has built this kind of motion before at a company where consumer adoption and engagement are the product.

• Drive residents to get value by engaging with their community through the use of Vantaca.
• Use behavioral data to understand how people interact with their community.
• Design experiences, experiments, and lifecycle programs to enhance interactions.
• Focus on product adoption, resident activation, community engagement rates, and depth of interactions.

Responsibilities

• Own resident and user lifecycle — end to end.
• Build communication architecture for onboarding and engagement.
• Drive product adoption for Resident Experience and agentic Ai.
• Use behavior data to design behavior change.
• Own in-product growth experimentation.
• Build the lifestyle brand growth motion.
• Partner with Product as a growth co-owner.
• Build and lead the team.

Qualifications

• 6+ years in product growth, lifecycle marketing, or growth marketing.
• Demonstrated track record of moving product adoption and user retention metrics.
• Power user of Braze or equivalent lifecycle platform.
• Experimentation fluency with A/B and multivariate tests.
• North star fluency in defining metrics aligned to experiments.
• Data literacy to pull and interpret behavioral data.
• UX collaboration instincts for in-product experience design.
• Experience building and leading a team.
• Genuine excitement about community and lifestyle.

Requirements

• Experience in product growth or lifecycle at a consumer-focused company.
• Understanding of user behavior as a business model.
• Ability to think in cohorts, retention curves, and activation funnels.
• Experience with lifecycle programs that moved adoption or retention.

Benefits

• Medical, Dental, and Vision kick in day one.
• Unlimited PTO (minimum of one continuous week per year).
• 401K with Company Match.
• Remote Flexible - come to the office when needed.
• Great parental leave benefits.
• Named on Inc 5000 list of America's Fastest Growing Private Companies.
• Winner of Coastal Entrepreneur Award, Technology Category.
• Active employee-led Culture Committee.
• Ongoing industry and professional development trainings available.