Senior Marketing Manager, Product-Led Growth

Role Description

The Senior Marketing Manager, Product-Led Growth for ChartSwap Insights will own the end-to-end PLG motion for the product — from acquisition through activation, adoption, and expansion. This role sits at the intersection of Marketing, Product, and Customer Success, and is accountable for moving users efficiently through a self-serve funnel, deepening product engagement, and converting usage signals into revenue.

Where traditional demand gen ends at the MQL, this role goes further:

• Instrumenting the full customer lifecycle
• Designing in-product and out-of-product touchpoints that drive activation and feature adoption
• Partnering with Sales and CS on upsell motions grounded in real product usage data

This is an individual contributor role with end-to-end ownership of the PLG growth engine for ChartSwap Insights. There may be future opportunities to scale the function as the product and its motion mature.

What You Will Do

• Acquisition & Demand Generation:
  • Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics.
  • Build a sustainable, efficient acquisition engine tuned for self-serve conversion.
• Activation & Onboarding:
  • Design and execute lifecycle programs that get new users to first value as quickly as possible.
  • Partner with Product on in-product onboarding, and own out-of-product nurture, email sequences, and activation campaigns.
• Adoption & Engagement:
  • Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns.
  • Identify drop-off points in the user journey and design experiments to reduce friction and deepen engagement.
• Upsell & Expansion:
  • Translate product usage signals into expansion revenue.
  • Define what a Product-Qualified Lead (PQL) looks like for ChartSwap Insights, build the systems to surface them, and partner with Sales and CS on the handoff and conversion motion.
  • Run upgrade, cross-sell, and expansion campaigns.
• Customer Lifecycle Strategy:
  • Own the full lifecycle map — acquisition through retention and expansion.
  • Identify the highest-leverage moments to influence user behavior, and orchestrate the right message in the right channel at the right time.
• Funnel Analytics & Experimentation:
  • Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion.
  • Run a steady cadence of experiments and report results to leadership in plain language.
• Cross-Functional Partnership:
  • Partner closely with Product on roadmap inputs informed by funnel data, with Customer Success on retention and expansion plays, and with Sales on PQL conversion.
  • Serve as the connective tissue between the product and the go-to-market motion.
• Positioning & Messaging Support:
  • Work with Product Marketing to ensure ChartSwap Insights' positioning translates clearly into every lifecycle touchpoint — from landing pages to in-product copy to upgrade prompts.

Qualifications

• 5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles.
• B2B SaaS, health tech, legal tech, or insurance/InsurTech experience preferred.
• Demonstrated ownership of a self-serve funnel — you've moved acquisition, activation, adoption, or expansion metrics in a measurable way and can speak to what worked.
• Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent).
• Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action.
• Experience working closely with Product teams; you understand how to influence the roadmap with data and how to package product changes into compelling user-facing campaigns.
• Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals.
• Strong cross-functional collaborator who can operate across Product, Sales, CS, and Marketing without needing formal authority.
• Self-starter who thrives in an environment where they're building the playbook, not running someone else's.
• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

Benefits

• Competitive salary range: $128,000 — $160,000 USD.
• Comprehensive health benefits including health screenings and vaccinations.
• Commitment to diversity and equal opportunity in the workplace.