Senior Director - Global Social Media (Santa Monica, California)

This job is with lululemon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Global Social team is responsible for bringing our brand to life for our Guests across the social ecosystem. We're a team of storytellers - creatives, curators, and strategists - passionate about inspiring people to move, feel, and live fully.

core responsibilities

The Sr. Director, Global Social Media is a leadership role based in Los Angeles.

This role is responsib le for the vision, strategy, and enablement of our social strategy across the social ecosystem. This role sits at the intersection of sport, style, and culture - translating the energy of performance and the spirit of mindfulness into stories that m ove people. You'll lead the team to deliver meaningful Athlete, Community, and Product stories that inspire our Guests around the world and move people to take action .

Some key responsibilities include:

• Develop enterprise vision for and lead global and regional social teams to maintain unified social media strategy across owned, earned, and paid; ensuring that social ecosystem, including content delivers against brand health objectives and native social best practices
• Lead development of evergreen social content strategy and annual & quarterly editorial planning in partnership with global/regional brand marketing, social, PR, and community teams.
• Responsible for leading creation of and enrollment of social creative direction and guidelines, concept development, and content production for all owned content
• Partner with external vendors to develop lululemon-specific platform best practices and playbooks to elevate storytelling and enable more agile and daily engagement with Consumers
• Partner with senior leadership stakeholders to manage and minimize brand risk and crises as they occur on social platforms

qualifications