Senior Creative Director, Athletic (Santa Monica, California)

This job is with lululemon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.

core responsibilities

CREATIVE OVERSIGHT

• Responsible for elevating Global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity and Channels (The Omni Experience)
• Define's Creative Strategy (Across Activities and Platforms)
• Identifies Brand Creative opportunities for consistency across channel
• Partners with Brand to identify brand and product storytelling opportunities
• Identifies, manages and directs Tier 1 & 2 global agencies
• Uses market trends, consumer need, and competitive landscape and to support creative strategies
• Tracks brand & campaign performance and can interpret data to influence larger creative strategies
• Responsible for influencing and collaborating with cross-functional and regional executive teammates
• Direct Visual Centers (Global)

PLANNING & RESOURCING

• Work with cross-functional executives and leads to set project deadline and content goals
• Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap
• Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts
• Key input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)
• Responsible for executing on-time and on-budget
• Plans resources against Concept Map
• Develops Global Creative Initiatives based on Project and Business Needs

MANAGEMENT

• Identifies opportunities for professional development growth to the team
• Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)
• Reports progress of projects at major stages to SVP Brand Creative

qualifications

• 15-18 years experience
• BA, BFA, MA, or MFA Degree in Arts/Fine Arts or similar
• Agency and In-House Experience
• Client-side Experience
• Experience managing teams
• Market research & Insight gathering experience