Experiential Marketing Manager

Experiential Marketing Manager

Position at WebMD

WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.

Position Overview

The Experiential Marketing Manager leads the planning, execution and optimization of in-person and virtual events that build brand visibility, strengthen client relationships and support pipeline growth. This role owns and contributes to a range of experiences including trade shows, hosted events, executive programs, client activations and WebMD Health Services' annual client forum. This is a cross-functional role for a strong event marketer with 46 years of experience who can connect event strategy to business goals. The ideal candidate is creative, organized and results-driven, with a strong ability to partner with Marketing, Sales and Customer Success to support acquisition, retention, expansion and engagement.

Key Responsibilities

• Plan and execute in-person events including trade shows, conferences, hosted field events and the annual Empower client forum
• Develop the event strategy aligned to marketing priorities, sales goals and customer objectives
• Oversee event logistics including venues, vendors, production, staffing, registration, shipping, AV, signage, catering and on-site execution
• Ensure events reflect the WebMD Health Services brand and deliver a polished attendee experience
• Partner with Sales to align events with target accounts, territories, pipeline priorities and meeting goals
• Collaborate with Customer Success to create client experiences that support retention, advocacy and growth
• Support pre-event outreach and post-event follow-up with Sales, Customer Success and Marketing
• Identify opportunities to activate customer speakers, references, testimonials and peer connections
• Build and manage project plans, budgets, timelines and stakeholder communications for each event
• Manage multiple events at once while keeping teams aligned on milestones, deliverables and decisions
• Oversee agency, venue and vendor relationships including contracts, scopes of work and execution quality
• Partner with internal teams across Creative, Demand Generation, Solution Marketing, Product, Sales, Customer Success and Finance
• Improve processes, templates and playbooks to support efficient execution across the event program
• Track and report on performance metrics such as attendance, meetings, engagement, influenced pipeline, customer participation and ROI
• Partner with Marketing Operations and Sales Operations to support lead capture, attribution, follow-up and reporting
• Lead post-event recaps and recommend improvements based on performance data and stakeholder feedback
• Use insights and benchmarks to optimize event strategy, attendee experience and budget efficiency
• Contribute to event messaging, presentations, promotional materials and internal communications
• Partner with creative and content teams to develop event-related assets
• Provide clear updates and communications to keep stakeholders informed and aligned
• Extend the value of events through recap content, internal reporting and sales enablement

Qualifications

• 46 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry
• Proven ability to own events from strategy through execution and post-event measurement
• Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion
• Strong understanding of the B2B buyer journey and customer lifecycle
• Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once
• Strong project management skills with exceptional attention to detail
• Excellent communication skills and the ability to build trust across teams
• Strong analytical skills and experience using data to evaluate and improve program performance
• Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience
• Willingness to travel up to 2530%
• Ability to lift and carry event materials up to 25 pounds