Vice President, Marketing

Vice President, Marketing

About the Company

Fast-growing consumer brand focused on retail, digital, and experiential marketing.

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a Vice President of Marketing to lead the strategic and hands-on development of brand growth for a consumer-focused business. The successful candidate will be responsible for shaping marketing direction across various channels, including retail, digital, and experiential, and will be deeply involved in the execution and performance analysis. Key responsibilities for the Vice President of Marketing include leading the creation and implementation of integrated marketing plans, building and expanding consumer brand presence through retail programs and promotional campaigns, overseeing paid digital advertising efforts, and managing budget allocation for performance. The role also involves directing external partners to ensure effective campaign delivery, creating and managing partnership marketing opportunities, and planning participation in trade shows and consumer-facing events. The ideal candidate will have a proven track record in brand-building, particularly within the food and beverage or consumer packaged goods sector, and will be adept at connecting marketing activities to measurable business performance. Applicants for the Vice President of Marketing position at the company should have at least 5 years of marketing experience, with a focus on consumer brand building and a strong background in retail and grocery marketing. Practical experience in managing paid media investments and overseeing external partners is essential. The role requires a candidate with strong analytical and project management skills, an entrepreneurial approach, and the ability to adapt quickly to the needs of a fast-growing environment. The Vice President of Marketing will be expected to contribute at both the strategic and tactical levels, working closely with sales and commercial teams to align marketing and sales strategies with business objectives. The ideal candidate will be a proactive leader who can manage multiple initiatives and is dedicated to driving brand growth and commercial impact.

Functions

• Marketing