Vice President of Product Marketing

Vice President Of Product Marketing

Define and execute the Go-To-Market strategy for Ark and AI-enabled applications

Location: Arlington, Virginia, United States

Job Tags: Product

About The Role

Vice President of Product Marketing

Arlington, Virginia, United States

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science & Technology, Production, Sustainment, Logistics, and Modernization teams with AI-enabled applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

Job Description

We are seeking a visionary Vice President of Product Marketing to define and execute the go-to-market (GTM) strategy for Govini's Ark platform and AI-enabled applications. This leader will be responsible for market positioning, messaging, sales enablement, and driving product adoption within the national security community and branches of the military.

In order to do this job well a candidate must possess deep experience in B2B enterprise software/SaaS marketing, exceptional communication and leadership skills, and a strong understanding of the U.S. Federal/Defense market and procurement process.

This role is a full-time position located out of our office in Arlington, VA. This role may require up to 15% travel.

Scope of Responsibilities

• Define and articulate the company's product narratives, value propositions, and market positioning to internal and external audiences.
• Lead and execute GTM strategies for new product launches, feature releases, and market expansion.
• Develop comprehensive sales enablement materials, including competitive analysis, battle cards, and presentations for the Govini sales team.
• Serve as the expert on the Defense Acquisition market, customer segments, and competitor landscape to inform product roadmap and marketing campaigns.

Qualifications

• U.S. Citizenship is required

Required Skills:

• 15+ years of progressive experience in Product Marketing, with at least 3 years in a leadership role (Director/VP) at a B2B enterprise software or SaaS company
• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• Proven knowledge of the U.S. Department of Defense (DoD) or Federal government procurement process and defense technology market.
• Demonstrated ability to drive and manage complex GTM initiatives and lead cross-functional teams.

Desired Skills:

• Current possession of a U.S. security clearance, or the ability to obtain one with our sponsorship.
• Experience in or exposure to the nuances of a startup or other entrepreneurial environment.
• Experience marketing AI/ML-enabled analytics platforms or complex data solutions.

We firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we're eager to hear from you.

Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law. #J-18808-Ljbffr Jobleads-US