Director, Brand Strategy

Director, Brand Strategy: Partnerships, Experiential, Culture & Entertainment

How We Strategize:


A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It's also the inspiration for our name btw (an elevated blood pressure, since you ask).


As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights...and guiding the way ideas come to life across every/any part the marketing spectrum.


Is your heart beating faster yet?


Who You Are:

First and foremost, you're serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You're plugged into culture; Interested and inspired by the now and next. Simply put, you love to ask (and understand) why.


You appreciate the value of others. Because we ask our leaders to inspire creative teams and nurture teams of strategists. To power the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do. Because you value courage over comfort. You always give a damn. About the client, the agency, the people and the work.


Success in this role requires the intellectual curiosity to stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a certain confidence, gravitas and way with words (written and spoken) that means clients, listen.


Intrigued?


Responsibilities:

This role has senior strategy responsibility directly supporting our Strategy Leadership Team and providing oversight and leadership for our growing team. As such responsibilities cover the following:

• Leading day-to-day strategic work across priority accounts , serving as a trusted partner to senior brand leaders and supporting VP+ leadership in C-suite engagement-particularly across partnerships, experiential platforms, and entertainment-driven growth.

• Driving strategy at the intersection of brands, talent, and rights-holders , collaborating closely with creative, partnerships, and WME counterparts to develop culturally resonant, commercially sound platforms that extend beyond campaigns into ecosystems.

• Developing strategic approaches to partnerships and experiential marketing , including sponsorship strategy, brand-talent collaborations, live experiences, cultural moments, and IP-led activations.

• Playing a key role in business development (new and organic) , contributing to and at times leading strategic thinking for pitches and growth opportunities.

• Ensuring strategic rigor from insight through execution , translating cultural intelligence, audience understanding, and brand POVs into clear creative territories, experience design principles, and activation roadmaps.

• Contributing to entertainment-adjacent strategy , across film, television, music, sports, fashion, and creator ecosystems-helping brands navigate how (and when) to authentically participate in culture.

• Partnering closely with Account and Operations teams to deliver strategically grounded work, balancing ambition with feasibility and helping teams navigate complexity, scope, and evolving client needs.

• Managing and mentoring strategists and junior team members , while contributing to the growth and development of the broader Strategy team.

• Contributing to the evolution of the agency's strategic product and frameworks , particularly in support of non-traditional marketing models and partnership-led growth.

• Participating in external thought leadership opportunities as appropriate , contributing to 160over90's voice in culture-driven strategy.

• Acting as a strong cross-functional leader , helping solve complex challenges, build alignment across teams, and move the work forward with limited oversight.

• Serving as an active in-office presence , collaborating with cross-functional leads to foster culture, mentor talent, and contribute to team success.

Skills and Experience:

Whether you're a loud force of nature or a quiet powerhouse, we don't care. But you must bring confidence and perspective to all you do.

• 8-10 years of strategy experience across creative, cultural, or specialist agencies (experiential, partnerships, PR, digital), brand-side, or a combination of both.

• Demonstrated leadership experience (2-4 years) leading workstreams, projects, and small-to-mid-sized teams across a range of clients.

• A strong track record of developing effective strategy -ideas that translate across channels and drive meaningful business and cultural impact.

• Exceptional storyteller and presenter , with the ability to craft clear, compelling narratives and contribute to selling "the thinking" to senior clients.

• Fluent in core strategy frameworks , with a hands-on approach-comfortable both shaping the thinking and building the work.

• Experience contributing to and supporting new business efforts , helping to grow accounts and identify opportunities for expansion.

• Strong collaborator across disciplines , with the ability to navigate stakeholders and build productive relationships within a complex organization.

• Proven ability to manage and mentor junior talent , fostering growth, craft, and confidence within the team.

• Entrepreneurial mindset , adaptable to evolving ways of working and motivated to push the work-and the agency-forward.

• Excellent written and verbal communication skills , with the ability to articulate a clear POV and bring others along.

• Strong strategic instincts grounded in curiosity, empathy, and cultural awareness.

• Experience working with research and insights , with the ability to leverage tools and translate findings into actionable strategy.

• As for your qualifications, we care more about you and your work than your school.

How we work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.


Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.


Per local requirements and in the interest of transparency, the rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:
$120,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:
$160,000 annually