Growth Marketing Lead: Acquisition & Optimization

About the Company At Aboard, we’re reimagining what travel can be. We’re building a next-generation hybrid electric travel trailer that combines mobility, energy independence, and modern living into a single platform. Designed for EV owners, outdoor enthusiasts, remote workers, and modern explorers, Aboard enables people to travel farther, stay longer, and live more freely. About the Role As we enter our next stage of growth, we’re looking for a Growth Marketing Manager to own customer acquisition, conversion optimization, and growth experimentation across North America. This is a high-impact role for someone who thrives at the intersection of growth strategy, analytics, experimentation, and customer understanding. You won’t just manage campaigns—you’ll help build the growth engine behind a category-defining brand. Responsibilities Customer Acquisition & Demand Generation Own and scale customer acquisition across paid and owned channels, with a strong focus on Google Ads and performance marketing. Manage and optimize Google Ads, Meta Ads, YouTube, retargeting, and emerging acquisition channels. Build and improve acquisition funnels that generate qualified leads and reservation intent. Identify and scale new growth opportunities across EV, RV, outdoor recreation, remote work, and off-grid living audiences. Continuously improve acquisition efficiency, lead quality, and conversion performance. Conversion Optimization & Growth Experimentation Improve the customer journey from first click to reservation. Optimize landing pages, lead flows, and conversion funnels. Run structured A/B tests across messaging, offers, audiences, and user experiences. Develop hypotheses, launch experiments, analyze results, and scale successful initiatives. Increase conversion rates while reducing acquisition costs. Analytics & Growth Intelligence Own growth measurement and performance reporting. Manage GA4, Google Tag Manager, conversion tracking, and attribution. Build dashboards and reporting frameworks that provide actionable business insights. Monitor and optimize key metrics including CAC, ROAS, conversion rate, lead quality, and marketing-sourced revenue. Use data to inform strategic decisions and investment priorities. Content Strategy & Customer Education Help shape the content and messaging that drives customer acquisition and conversion. Identify content opportunities that support customer education and demand generation. Partner with internal and external creative resources to develop high-impact content initiatives. Use customer insights, search demand, and performance data to guide messaging and content priorities. Contribute to landing page messaging, product storytelling, educational content, creator partnerships, and nurture campaigns. This role focuses on content strategy and performance—not day-to-day content production. AI-Powered Execution Leverage AI and automation to work smarter and move faster. Use AI tools to accelerate research, analysis, reporting, and experimentation. Improve workflow efficiency through automation and modern marketing tools. Continuously explore new technologies that increase productivity and business impact. Qualifications 4 years of experience in Growth Marketing, Performance Marketing, Demand Generation, or Customer Acquisition. Proven experience managing Google Ads and performance marketing programs with measurable business results. Strong understanding of customer acquisition funnels and conversion optimization. Experience with GA4, Google Tag Manager, and marketing analytics. Demonstrated ability to run structured experiments and make data-driven decisions. Strong analytical mindset combined with curiosity and creativity. Ability to work independently and take ownership of outcomes. Required Skills Experience marketing high-ticket products ($10,000 ). Experience in EV, mobility, outdoor recreation, RV, consumer hardware, energy, or premium consumer products. Experience with long consideration-cycle purchases. Familiarity with HubSpot, Salesforce, SQL, Looker Studio, or similar tools. Experience integrating AI tools into marketing workflows. Experience developing content strategies that support customer education and conversion. Pay range and compensation package Direct influence on revenue, customer acquisition, and business growth. Equal Opportunity Statement We are committed to diversity and inclusivity. #J-18808-Ljbffr Aboard