Marketing Programmatic Specialist

The Marketing Programmatic Specialist will lead the daily management, refinement, and performance analysis of our multi-channel programmatic initiatives. You will implement high-level strategies as active campaigns across Display, Audio, Video, and CTV using platforms such as DV360 and The Trade Desk. Your primary responsibility is technical excellence, which includes managing precise budget pacing, scaling audiences effectively, and ensuring that all impressions meet rigorous quality and brand safety standards. This is an on-site role, requiring to be in the Crate HQ office in Northbrook, IL Monday through Thursday with the flexibility to work remotely on Fridays. A day in the life as a Marketing Programmatic Specialist... Own the full campaign lifecycle—from setup and trafficking to mid-flight optimizations—across TTD, DV360, and other key DSPs Build and deploy complex audience segments using 1st and 3rd party data; manage the health and delivery of Private Marketplace (PMP) deals with premium publishers Monitor bidding algorithms, frequency caps, and site-list performance to drive maximum efficiency and ROAS/CPA improvements Actively manage DoubleVerify/IAS settings to minimize ad fraud and ensure 100% brand safety across all programmatic environments Aggregate data from various platforms to build weekly performance visualizations, highlighting trends, "wins," and areas for spend re-allocation Coordinate with the creative team to upload and test assets (including dynamic display and CTV files), ensuring all tags and trackers (CM360, etc.) are firing correctly Support the Sr. Manager in running A/B experiments and Brand Lift studies, ensuring clean data collection for incrementality analysis Provide the Performance and Analytics teams with granular transparency into programmatic pacing and inventory health What You'll Bring To The Table... DSP Proficiency and "hands-on-keys" experience. You know the nuances of bid strategies, identity resolution, and troubleshooting in The Trade Desk or DV360 Technical Detail-Orientation and an understanding of the "plumbing" of programmatic - pixels, UTM parameters, VAST/VPAID tags, and floodlight activities Analytical Fluency and the ability dig in and identify issues and opportunities A proactive, data driven mindset and bias towards action and ongoing improvement Strong communication with ability to explain technical programmatic concepts to internal partners in clear terms We'd love to hear from you if you have... 3 years of experience specifically in Programmatic media buying (Agency or In-House) Bachelor's degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience Deep expertise in The Trade Desk or DV360 (Certification is a plus) Retail or eCommerce experience, with a solid understanding of how programmatic feeds into a larger omni-channel sales funnel Proficiency in Excel and Data Visualization, using tools like Tableau and Looker Experience with Ad-Server & Verification tech such as CM360, DoubleVerify, or IAS #J-18808-Ljbffr Crate & Barrel