Weinberg Marketing Outreach Specialist

Job Description

Job Description

Who We Are

Agency overview

CJE SeniorLife is a leading provider of services for older adults, dedicated to enhancing quality of life through compassionate care, innovation, and community engagement. Guided by our mission to support older adults in living with dignity, purpose, and connection, we provide a comprehensive range of programs and services that meet the evolving needs of the communities we serve.

Role overview

As a Marketing Outreach Specialist, you’re the connector, the storyteller, and the growth driver behind Weinberg Community. You’re out in the field building relationships, sparking partnerships, and creating opportunities that bring people through our doors. From planning events to developing outreach strategies, you turn connections into meaningful engagement—and engagement into growth.

This is an on-site role.

What You’ll Do

Essential responsibilities

Referral Development & Relationship Management

• Proactively identify, source, and cultivate new referral partners across key channels with primary focus on synagogues, medical practices – especially neurologists and geriatricians, hospital discharge planners and healthcare/short-term rehab centers.
• Build and maintain strong, ongoing relationships with referral sources to generate consistent, qualified leads.
• Conduct regular outreach visits, presentations, and follow-up to strengthen partnerships and drive referral volume.
• Partner with organizations, hosting events both inside and outside of Weinberg to make presence more known to the community.

Outreach Strategy & Planning

• Collaborate with Community’s Marketing Outreach Specialist to ensure a coordinated approach to partnerships with organizations and agencies where collaboration is most advantageous.
• Develop, write, and implement an annual outreach plan with clear objectives, KPIs, and timelines aligned with organizational census goals, working closely with the sales team and their efforts.
• Monitor performance against targets, analyze outcomes, and adjust strategies as necessary to optimize results.

Awareness-Building Activities & Events

• Create and execute targeted outreach events, professional education sessions, engagement activities, and community presentations to increase brand visibility and drive business growth.
• Plan and implement sponsorships, with representation at senior fairs, community events, and professional networking opportunities.
• Partner with Weinberg’s marketing and sales teams to support campaign ideation and deliverables.

Collaboration & Internal Support

• Engage internal team members—including clinical, sales, leadership, and program staff—when appropriate, to support outreach efforts and presentations.
• Participate in the move-in process for new residents providing administrative support in the form of document acquisition and management, as needed.
• Support the sales team with tours, lead cultivation, and both on-site and off-site events.
• Monitor supply and initiate replenishment of marketing materials and promotional items.

CRM & Data Management

• Maintain the CRM to accurately document outreach activities, referral source interactions, follow-up, and reporting.

Compensation

$75k to $80k with potential for commission.

Schedule

Monday to Friday, 8:30 am to 5:00 pm.

Union status

Union membership is not an option.

Who You Are

Education

• Bachelor’s Degree from four-year college or university; and ten years related experience; or equivalent combination of education and experience.

Experience

• Sales experience is a plus.

Other

• Experience in senior living, health care, home care, social services, or related fields (preferred).
• Demonstrated success in outreach, business development, or relationship-based sales.
• Strong interpersonal, presentation, and communication skills.
• Ability to work independently, prioritize effectively, and manage time across multiple projects.
• Proficiency in CRM systems and Microsoft Office tools.
• Ability to travel locally.
• Excellent ability to build relationships with community leaders, professionals, and referral partners.
• Strong strategic planning and critical thinking skills.
• Excellent verbal and written communication skills.
• Strong organizational skills.
• Passionate about non-profit organizations.

Key Competencies

• Relationship-building
• Strategic thinking
• Public speaking
• Creativity
• Professional presence
• Data-driven decision-making

Why This Role Rocks

Impact

Your work fuels everything. The relationships you build and the visibility you create directly drive referrals, strengthen our presence in the community, and help more older adults access the care and services they need. Simply put—you don’t just support growth, you make it happen.

Benefits for Full-time Roles

• Vacation and sick time off
• BCBSIL medical insurance
• Dental insurance
• Vision insurance
• Employee life insurance
• Spousal and dependent life insurance
• Long term and short term disability insurance
• Tuition reimbursement for nurses, nurse assistants, and CNAs
• Competitive pay
• Retirement plan
• Opportunity to work in a mission-driven organization
• Supportive team environment
• Ongoing training and development
• Employee purchase discounts
• Employee assistance program
• Health club discounts

Equal Opportunities for Everyone

CJE SeniorLife is proud to be an Equal Opportunity Employer and welcomes applicants of all backgrounds, experiences, and perspectives.

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