Social Media Manager

AVP Paid Social ManagerClient is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the Client enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn. This position is currently remote, but may occasionally commute to one our offices for in person engagement activities such as team meetings, training and culture events. We're proud to offer you flexibility, so candidates will be considered who live near any of Client locations: Chicago, IL, Alpharetta, GA, Altamonte Springs, FL, Bentonville, AR, Boise, ID, Canton, OH, Costa Mesa, CA, Draper, UT, Kettering, OH, Marlborough, MA, Merriam, KS, New York, NY, Phoenix, AZ, San Francisco, CA or Stamford, CT or St. Paul, MN.Essential Responsibilities:Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social AnalystsMonitor campaign performance daily and optimize based on KPIsDirectly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leaderDevelop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volumeIdentify opportunity for automation leveraging internal/external tools such as SprinklrCollaborate with analytics on measurement, tagging and reportingCollaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategyManage external partner relationships, identify new channels and innovative opportunitiesProvide oversight and coaching to Paid Social Analyst as neededPresent Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teamsPerform other duties and/or special projects as assignedQualifications/Requirements:Bachelor's Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience6+ years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media teamMust have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc2+ years of experience leading large social media brands and mentoring/managing junior team membersDesired Characteristics:Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plusSolid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutionsCreative and resourceful; proven ability to problem solve and look for new ideasDetail oriented and organized with the ability to juggle competing demands and effectively prioritize tasksAdvanced skills in Excel and PPT are essential as well as strong business writing skillsComfortable presenting to senior client team stakeholdersStrong aptitude for numerical detail and analytical thinkingCompensation: The hourly rate for this position is $50.00 per hour. Factors which may affect starting pay within this range may include [geography/market, skills, education, experience and other qualifications of the successful candidate]. Benefits: Sunrise offers ACA compliant medical coverage/dental insurance/vision insurance to all employees. We also offer Sick time benefits as required per State regulations.