Senior Marketing Manager

Senior Marketing Manager – HVAC Segment Parts Town is seeking a strategic, growth‑minded Senior Marketing Manager to lead marketing for our fast‑growing HVAC segment. In this role, you will own the marketing strategy that helps grow awareness, demand, and customer engagement across the HVAC space, focusing on strengthening our position with contractors, distributors, OEM partners, and other key audiences. You will connect the dots between business goals, customer needs, and bold marketing plans that move the segment forward. Responsibilities Own the marketing strategy for the HVAC segment, building plans that support revenue growth, customer engagement, market expansion, and strong manufacturer partnerships. Lead integrated go‑to‑market initiatives across digital, email, social, content, events, trade shows, and sales enablement to drive awareness and demand. Partner closely with category, sales, eCommerce, creative, and supplier teams to collaborate, align priorities, uncover opportunities, and bring high‑impact programs to life. Use market trends, customer insights, performance data, and competitive intel to shape strategy, optimize campaigns, and identify what’s next for the HVAC segment. Develop segment messaging, value propositions, and campaign roadmaps that clearly communicate why Parts Town is the go‑to source for genuine OEM HVAC parts. Guide the development of marketing assets and digital experiences, including landing pages, merchandising content, promotional materials, videos, presentations, and sales tools. Build strong relationships with manufacturer partners and internal stakeholders, coordinating co‑marketing opportunities, shared priorities, and execution plans. Monitor performance across key initiatives, share results and recommendations, and make smart adjustments to improve impact over time. Coach and support team members and cross‑functional partners as needed, helping keep work moving, priorities clear, and energy high. Qualifications 7+ years of marketing experience with a strong track record of building strategies and programs that drive measurable business growth. Experience leading across channels and comfortable creating integrated plans that connect digital, email, content, events, and sales enablement. Strategic thinker, decisive actor, and detail oriented when required. Experience working with external partners such as OEMs, suppliers, or channel partners, and ability to build strong, productive relationships. Confidence leading cross‑functional initiatives and influencing teams across marketing, sales, eCommerce, category management, and creative. Comfortable using data, market insights, and customer feedback to make decisions, shape strategy, and improve results. Thrives in a fast‑moving environment, adapts quickly to change, and embraces ambiguity when opportunities arise. Strong communicator who can simplify complex ideas, align stakeholders, and tell a compelling story both internally and externally. Bonus: Experience in HVAC, replacement parts, distribution, or a similar B2B category. Benefits Parts Town Pride – virtual tour and culture showcase. Quarterly profit‑sharing bonus. Hybrid work schedule. Team member appreciation events and recognition programs. Volunteer opportunities. Monthly IT stipend. Casual dress code. On‑demand pay options: access your pay as you earn it. Traditional benefits: health, dental and vision insurance, 401(k) with match, employee assistance programs, paid time off, paid sick time, paid holidays, paid parental leave, and professional development opportunities. Salary Range: $108,926.21 – $146,999.95 annually, based on qualifications, experience, and geographical location. Parts Town welcomes diversity and, as an equal‑opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability or protected veteran status. We are an E‑Verify employer. #J-18808-Ljbffr